What Is Onpage SEO and Offpage SEO?
On-page SEO and off-page SEO are two terms that are used to describe the tactics that a website can use to improve its search engine ranking. The key difference between the two is that on-page SEO focuses on optimizing web pages within the site while off-page SEO focuses on a variety of external elements, including content, backlinks, and other techniques that boost a website’s rankings across various search engines.
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On-Page SEO: What Is It?
On-Page SEO is the process of optimizing your website’s individual web pages to help them rank better on search engine results pages. This can include everything from optimizing the content to creating a more user-friendly experience for your visitors.
The main goal of on-page SEO is to ensure that your website’s pages are ranked higher than those of your competitors, which can lead to increased traffic and conversions for your business. To achieve this, you should use a variety of different on-page SEO strategies.
Using HTML headers: Heading tags are an important part of on-page SEO, as they help search engines understand the content on your website and what it’s about. By using heading tags on your pages, you can increase the chances that they’ll rank well for specific keywords.
Internal linking: Linking to other pages on your site from within your own is another important on-page SEO best practice. It helps your visitors find more information, and it can also improve your site’s searchability by letting search engines know that the content they’re looking for is available on your site.
Image alt text: Having accurate, keyword-rich alt text on your images is an important on-page SEO factor for image searches as well as traditional search engine queries.
Page speed: A fast website is a must-have for on-page SEO, as search engines take page load time into consideration when evaluating websites for rankings. Users are much more likely to abandon a page that takes too long to load, so reducing page load times can significantly improve your ranking.
Creating great content: Quality, engaging content is the key to on-page SEO. Your content should include the right keywords and be well-written so that it’s easy for search engines to crawl and index.
On-page SEO can be an ongoing process, as you should keep an eye out for new opportunities to improve your site’s searchability. You can do this by monitoring your site’s performance and identifying areas for improvement, and then working to implement those changes.
A good way to do this is by monitoring your competition’s page ranking and analyzing their on-page SEO strategy. This will allow you to see what steps they’re taking to improve their website and what tactics you can use to strengthen your own site.
Checking for duplicate content: Duplicate content on your website can confuse your audience and prevent them from converting, so it’s important to remove any and all instances of this. This can be done easily with Google’s free tools, which let you analyze your page and identify any content that doesn’t meet Google’s guidelines.