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On-page SEO is all about optimizing aspects of your website that are in your control — such as the content, meta description, title tags and other aspects of your site’s architecture. If you optimize your website in a structured way, the optimization process can help you get more organic traffic and improve search rankings. 

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The main goal of on-page SEO is to make your website easier for Google to understand and better for users to find when they search for something online. This helps improve your ranking and makes it easier to attract new customers to your business. 

What are on-page SEO keywords?

Keywords are words that search engines use to match a specific user query with relevant content. They’re an important part of on-page SEO because they tell search engines what your page is about and help you target relevant searches. 

Your keywords should be used in your title tag, in your page’s text, and in your images, and should be optimized for search engines in a natural way. For example, if your keyword is “dog daycare,” include that in the title of your dog daycare page as well as a few other key phrases related to your topic. 

You should also focus on creating great, engaging content that answers a user’s question in a unique way. This way, you’ll be giving search engines the kind of quality content they love and your pages will rank higher in search results. 

How can you do on-page SEO right?

First, you should conduct keyword research to figure out which terms are likely to be valuable for your audience and which ones will best help you rank in search. You can do this by using tools like Ahrefs and AnswerthePublic, and by looking at what your competitors are doing with their keywords. 

Then, you can optimize your page’s content by using your target keyword in the h1> and h2> elements on your page, and by writing a unique, compelling piece of copy that speaks to your buyer persona(s). Once you have the basics of on-page SEO down, it’s time to start boosting your content for search engines. 

  • Ensure your URLs are clean and organized.

Having a unique URL for every page on your website will help search engines crawl and index your site properly and refer users to it. This is particularly important for large websites or sites with many different products and services. 

  • Create quality page titles and meta descriptions.

Your page titles are what appear in search results when a user types in a search term, so you want to make them as appealing as possible. You can do this by choosing the most appropriate keywords for your page and incorporating them naturally into the title, headings and body text of your page’s content. 

  • Create relevant internal links to other pages on your site.

Linking to other pages on your site is a good way for Google to understand what your page is about, and it can also help users navigate your site and discover new content. In order to make this easy, write a good set of link text that will help both your site visitors and Google understand the linked page’s topic.