Top Phoenix SEO Experts
On-page SEO refers to all the measures taken by search engine optimization specialists within the website to improve the ranking of a site in the SERPs (search engine results pages). It involves elements such as content, HTML source code and technical setup.
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Optimizing the content for SEO is a key part of on-page optimization, as it allows Google to understand your content better and rank it higher. For example, structured data should be included in the HTML to help Google understand that the content is related to a specific query.
Using internal links is another important part of on-page optimization, as it helps visitors find information that is relevant to their interests and also makes it easier for search engines to index the pages. It can also help increase the number of clicks on a page, which is an indirect factor that affects search engine rankings.
Use keyword-rich anchor text when linking to other pages of your website, but don’t overdo it! Rather, make sure that the text you use is relevant and useful to your target audience.
Avoid keyword stuffing, as it can be detrimental to user experience and present a spammy and unnatural reading experience for search engines. In addition, be sure to include your brand in your anchor text, so that it reflects your identity and is not overused.
Aim for long-form content with in-depth descriptions and information. These will help search engines better understand your page, while also giving users a more engaging reading experience.
Incorporating rich media such as images is a great way to add visual interest to your content and attract more eyes, but it can be difficult for search engine crawlers to see and interpret them. Image alt text is a critical part of on-page SEO for this reason.
You should optimize all images for on-page SEO by including a file name and relevant image alt text in the filename. This will help Google understand what the images on your page are about and help them rank them higher in the SERPs.
Headers: H1 tags are the main HTML elements that define a page’s headline and subheading. They are used to organize a webpage’s content and help search engines recognize what each section is about and how it relates to a person’s search queries.
Title Tags: Every page has a title tag, which is visible in the SERPs as a headline. This is an important on-page optimization factor and a direct ranking factor for search engines, so it is essential that you follow best practices when optimizing your page titles.
Meta Descriptions: Similar to title tags, meta descriptions are visible in the SERPs and are an indirect ranking factor for search engines. They play a vital role in deciding whether a person clicks on a listing or not, so it is essential that they are optimized.
Google rewrites these tags less often than it used to, but it’s still a good idea to keep them short and relevant. It’s also a good idea to use keywords in the title and meta description so that they signal stronger relevance for the page.