Top Phoenix SEO Experts

Search engine optimization is all about making the information on your page as easy to understand as possible for people who are searching for it. If you have a confusing or cluttered page, chances are that people will just skip over it. Instead, put the information they need first before the information they would like to know. This is called the inverted pyramid method. Contact us to learn more about seo agency

Alt text 

Alt text on page is a great SEO trick that can help improve your page’s search engine rankings. This is because Google and Bing use complex algorithms to determine how relevant a web page is based on the text it contains. While keywords and titles are important, adding alt text to images can help your page’s relevancy. 

Using the correct keyword for alt text on your page is essential for your search engine rankings. The alt text on your page should describe the image and include the target keyword. If the image doesn’t have alt text, the search engines won’t know what it is and your page will end up not ranking as high as you would like. It’s also important to use good grammar and syntax when writing the text. 

Title tag 

Your page’s title tag is the headline on a search engine result page. For example, if someone searches for kitchen appliances, they will most likely find a page from IKEA. This is because the title tag is the first thing that people see, and often the first thing that they read. 

Because the title tag does not have a lot of space, your most important keywords should be placed near the beginning. This will ensure that your readers see them and recognize the relevance of the content on your page. Studies have shown that users skim through SERPs and read the first two or three words before clicking. Therefore, it’s important to place your keywords near the beginning to avoid any problems down the road. 

Meta description 

The Meta description on a page can help to get more traffic to a website. Search engines use it to rank sites, and if it is well written, it can also draw users in. It should be written with the end user in mind, so that it communicates the idea of your community. 

Your meta description should speak to the reader’s needs and inspire confidence. It should be engaging, but not difficult or cryptic. It should summarize your content and draw them to click through to your page. 

Body copy 

Having a well-structured body copy on a page will improve your search engine optimization. The body copy should be written to offer valuable information to human readers, but it should also be keyword-rich for a high search engine ranking. The body copy should be structured in a way that is easy to read and use. In addition to using keywords, you should use heading tags to highlight the main points of the page. 

You should avoid using duplicate content in your body copy. Duplicate content is not distinguishable, so Google will eliminate pages that contain too much of the same content. For example, using a supplier’s description on your page will result in an almost identical piece of content. Moreover, Google looks for pages that have unique content. 

URL structure 

One of the most important aspects of SEO is URL structure. It’s important to create URLs that are short, easy to read and easy to search. URLs should also be stable and consistent. There are two main types of URLs: static and dynamic. Static URLs are more stable, because they do not change. They are also easier to remember, which helps them improve SEO. 

A URL is a human-readable text that communicates with a user’s computer and the server that hosts the website. When a URL is unclear or confusing, users will not stay long on your website, resulting in a high bounce rate. This, in turn, affects your website’s ranking.