What Is Off-Page SEO And What Is On-Page SEO?
Off-page SEO is a set of strategies and tactics that are used to promote content on third-party websites across the web. This includes things like link building, social media marketing, content marketing, and more.
(Looking For “Search engine visibility hacks“? Contact us today?)
The goal of off-page SEO is to increase the authority and reputation of your site by getting it discussed and mentioned on other websites outside of your own. This helps build trust and brand recognition, which in turn can lead to increased visibility.
There are about 12 different methods of SEO, each working to help a website rank higher in search engine results pages (SERPs). The best way to improve your site’s search ranking is to implement a comprehensive and integrated strategy that includes both on-page and off-page elements.
What is On-Page SEO?
On-page SEO refers to the practices and techniques you use directly on your own website to optimize your content and HTML source code. This includes things like using keywords, title tags, meta descriptions and other factors that can help improve your organic search visibility.
These actions help your website rank higher in search engine results, which in turn can increase your organic traffic. On-page SEO can also include optimizing your site’s speed, mobile friendliness and other elements that are important for users to experience.
What is Technical SEO?
Technical SEO is a set of activities and practices that directly affect your site’s indexing and crawling by search engines. This can include things like making your site more secure with SSL encryption or adding hreflang tags to your URLs.
This is an essential part of on-page SEO because it helps Google bots successfully crawl and interpret your website’s content. It also helps your website appear more relevant to searchers and increases its overall domain authority.
It is also an important element of on-page SEO because it helps to boost your website’s page speed and responsiveness, which can significantly impact user experience.
Having good on-page SEO is the foundation of a successful off-page SEO strategy. It helps your website rank higher in search engine results, resulting in more traffic and revenue.
The difference between on-page and off-page SEO is that off-page SEO focuses on leveraging opportunities that are separate from your website and funnel them back to your site. This is why you don’t have full control over off-page SEO since factors such as social signals, reviews and links rely on the behavior of others.
When it comes to on-page SEO, you can tinker with things such as title tags, meta descriptions and other elements to improve your page’s content and user experience. This can help your website rank higher in search engine results while allowing you to improve the quality of your website in general.
It is important to note, though, that it is not recommended to tinker with on-page SEO before shifting your focus to off-page SEO. This is because your website’s on-page SEO will be impacted by the off-page SEO efforts you implement.