What is it That You See in E-commerce When You Put Your Mouse Over a Product Pic?
What is it that you see when you put your mouse over a product picture? In eCommerce, it’s called a “compatibility image,” and if a product isn’t color-matched to the product’s description, your customer won’t be able to visualize it. Without a color-matching product image, a customer may hesitate to buy it.
(Looking for an eCommerce digital marketer? Contact us today!)
Compatibility images
Users are increasingly relying on product visuals to determine compatibility. For example, close-up images of plugs, ports, connections, and other details can help users identify the correct technical name for a given product. Additional thumbnails that show compatibility information can also reassure users that a product is compatible with other products. These thumbnails can be systematically included as part of a larger compatibility database structure.
When you put your mouse over a product picture, you should also see a thumbnail of a related product. Using a secondary thumbnail when appropriate can help solve compatibility confusion. For example, when displaying a camera and a bag, show the lens attached to the camera. A sample camera and a bag may be included in a bundle. If your users are unsure about the camera’s compatibility, display a sample camera with the bag.
Textural images
Consumers can get a feel for a product by looking at its texture of it. High-resolution photos of a product have textures that will let shoppers zoom in on them. The same applies to size proportion images, which can help clarify the size of a product about another object. A flashlight may be pictured holding a hand, or the size of a laptop computer relative to a table.
Close up photos
The concept of close-up photos in eCommerce is a way of giving shoppers a better feel for a product. When you hover your mouse over a product pic, it allows the consumer to zoom in on details that are not visible to the naked eye. Product photos should be high-resolution and provide enough detail for consumers to zoom in on a product and appreciate its details.
Texture images
When you put your mouse over a product photo, a texture image will appear, allowing shoppers to get a better idea of the product’s quality. High-resolution images have different textures, and shoppers can zoom in to see how it feels. Another important feature of texture images is the way they represent the size of another object. For example, a flashlight may be depicted holding a hand. This will help shoppers better understand how big the flashlight is about another object.