Have you ever had the annoying feeling that they want to forcefully sell you something you don’t need and don’t care about? Surely yes; It is the traditional marketing that we are all ill-used to. Well, inbound is a type of marketing that, instead of interrupting and bothering you, seeks that you are the one who voluntarily approaches the brand or the product.
So, What Exactly Is Inbound Marketing?
It is a series of strategies – or steps – that help you position your business, attract customers, and nurture them so that they can make conversions or close a sale with you.
This is not “covert advertising.” The fundamental premise of inbound is “offer before receiving.” Generally speaking, it is a comprehensive process that first thoroughly finds out who the ideal buyer is, what he needs, how he needs it, and when he needs it; to then generate content perfectly adapted to his needs, and finally distribute it in the strategic channels where these prospects are.
In this article, we are going to explain what this type of marketing consists of what it is for, its stages, and how it can help increase the sales of your company.
What Is Inbound Marketing For?
Fundamentally, its objective is the same as any other kind of trading strategy, except that its results are much better. In simple terms, an inbound strategy allows you to:
· Have a presence and authority in the digital environment.
· Attract potential customers to your site and create a qualified lead base.
· Direct the buying process of your prospects.
· Connect at a personalized level with your customers and build loyalty to your brand.
· Gather relevant data to continue optimizing your sales strategy.
· Greater reach and community around the brand.
Stages Of Inbound Marketing
So, we could say that the inbound marketing methodology is divided into 4 major stages, which seek to convert from track to purchase.
1. Attract
The goal at this initial point is to get visitors. In this first phase of inbound marketing, we seek that people reach our digital media above those of the competition. We will increase our web traffic through the interest that our content will generate.
2. Convert
At this stage, we seek to get leads: that the visits you may have had on your website end up being registered. You must find that they leave you their data to classify their importance within the database. The way to achieve this is by creating registration or downloadable content that really responds to the questions, needs, concerns, or needs of your buyer persona.
To qualify them, it is necessary to ask the right questions on the form, and with the answers, you can interpret whether or not the person is a potential client for you.
3. Close
When there are already leads registered in your database, it is time to close the customer conversion: we want them to buy our product and/or service. But avoiding being aggressive and always providing the value that your users need. Content re-enters this part of the process, only now in sales.
You must offer valuable and relevant information for the consumer so that they choose you instead of other offers that they may have in the market.
4. Build loyalty
And finally, there is the long-awaited loyalty. A loyal customer is the best gift a brand can receive because you have a 50% more chance of buying from you again than a new user. We want the customer to repeat, trust, and prefer us over the competition. If they become carriers of your brand, you will have promoters who will bring in new customers. Because a buyer always values the opinion of another buyer more. Thus closing the circle of inbound marketing stages.
Implementing an Inbound Marketing strategy can become a trial and error at the beginning. Once you manage to implement it 100%, you will begin to obtain results and notice how your sales processes are much more effective and organized.