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If you have ever wondered how to rank higher on Google, then you’ve probably heard about Google Webmaster Tools/Google Search Console. However, you might not know where to start. This article will cover some of the key areas of the search console. Learn about the Internal links, Backlinks, Sitemap, and Enhancements tabs, and see which areas need the most attention. If you’re new to the program, keep reading! 

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Internal links 

To build more internal links to your website, first, identify your most important pages. Your highest priority pages should have the most contextual internal links to improve their relevance in search results. Then, make sure that those pages are interlinked to each other. This strategy is especially beneficial for companies that publish blog posts, as these posts usually do not have high conversion rates. But even if your blog does have a high conversion rate, it would still be beneficial to have internal links on the bottom level to boost its authority. 

If you’re unsure whether your internal links are working, try using Google Search. If you want to get an idea of how your pages link together, enter “site:” and choose the URL you’d like to view. This will give you a list of pages that have the most internal links. In addition to that, you can use this information to optimize the pages you have on your website. 

Backlinks 

If you want to know how many backlinks your website has, you can check out the backlinks report in Google Webmaster Tools/Google Search Console. You can also export your link data as a CSV file to analyze it. Here are a few tips to help you with this task: 

The first tip is to download your link data. It’s free and easy to use, and you can download it to a spreadsheet. You can combine it with the data from Ahrefs to see which links are most beneficial. This way, you’ll know how many people are linking to your site, and which content is getting the most attention. You can even see the anchor text of the links. 

Sitemap 

Submitting a Sitemap to Google Webmaster Tools/Google Search Console is a great way to improve your site’s visibility. Although Google’s algorithm is complicated, it can be broken down into several easy steps. First, you need to create a Sitemap. Google uses this file to determine how important your website is to its indexing process. This file will help Google understand your site’s structure and index new content quickly. 

You can review your submitted Sitemap by clicking on the “Sitemap” icon. This will give you detailed information about your Sitemaps, such as the date it was submitted and the last time it was crawled. You can also check whether your Sitemap has received index coverage. If not, you can click the “Index coverage” icon to find out more information. If your Sitemap was not indexed yet, you can delete it and resubmit it if you wish. 

Enhancements tab 

You’ve probably noticed the new Enhancements tab in Google Webmaster Tools/Search Console. You’ll find a variety of new reports under this tab, including Core Web Vitals, which shows how your website’s markup compares with those of competitors. The enhancements report also displays the quality of your site’s mobile usability and the number of errors and valid URLs it received. Using this information can improve your site’s search performance and improve your overall website rankings. 

Another useful feature is Google’s Merchant Center. Google’s Webmaster Center allows merchants to display product data feeds from other Google services, including Adwords. This feature allows webmasters to fetch more organic search results, which are indexed by Google. By connecting your Google Ads property to Search Console, you can receive both paid and organic reports. This way, you can make sure that your website is reaching the right audience.