Benefits of Email Marketing for Business Owners
Email marketing is a direct marketing channel used to send personalized messages to customers. It’s a cost-effective way to reach customers and offers special deals to specific groups of people. You can customize each message to appeal to specific audiences. This article explores the benefits of email marketing for business owners. If you’re not sure what to include in your emails, here are some suggestions:
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It’s a direct marketing channel
While social media and the like have taken over the marketing world, email marketing is still going strong. Email campaigns are personalized, and the purpose of direct email marketing is to build a relationship with your subscribers. To personalize your email campaigns, there are several ways to achieve this goal. Some examples are email retargeting, which follows up with visitors who have left their website, and welcome emails, which redirect potential customers to sign-up forms.
Both direct mail and email have their advantages and disadvantages. Direct mail has a high open rate because consumers are more likely to open a letter if they’ve received it. Emails, on the other hand, have a shorter lifespan and can be discarded after two seconds. While the average lifespan of direct mail is 17 days, it’s still far higher than that of an email campaign. Direct mailers have a ninety percent open rate, while email campaigns have a response rate of twenty to thirty percent. In addition, people are far more likely to remember a brand name if they see it in a direct mail piece than if they see it on a digital device.
It’s a cost-effective way to reach customers
As the most cost-effective way to reach customers, email marketing is a proven way to drive business. Its return on investment is consistently high. While a monthly email campaign may cost PS1,000, it can generate up to 36 times that amount. The cost of sending one email versus ten is significantly less than the costs associated with sending a physical newsletter or promotional email. Email marketing can also be triggered by user actions on your website. For example, you can send a welcome email to new visitors to your website or a discount incentive to people who have abandoned their shopping cart. Email templates can be reused in several different campaigns, which saves you money and time.
To keep email marketing costs low, businesses should avoid purchasing an email list. Instead, spend time building a list of active subscribers, weeding out inactive ones. The complexity of an email list can make it necessary to hire a designer or install plugins to send out emails. Outsourcing these tasks can cost thousands of dollars. Alternatively, businesses can perform email marketing using the resources of their own team and do it themselves.
It allows you to offer special deals to specific groups of customers
The first step in email marketing is to segment your customers based on their initial point of contact. For instance, if someone subscribes to your newsletter via email, they should be able to opt-in for a welcome series. If they subscribe via Facebook, they can receive sale notifications or blog posts, while people who like classical music or pop music are more likely to open your messages. You can also segment your subscribers by open rate to reward those who engage more with your content. Lastly, if someone doesn’t open your emails, remind them of your next step.
One way to make your customers feel more engaged is to offer special deals to customers who have signed up for your mailing list. For instance, if a customer has made a purchase from you in the past six months, they are more likely to buy from you again if you send them a relevant offer. You can send emails that are relevant to the purchase history of this customer group. Then, you can create a special offer for this group for future purchases. This will boost customer engagement by showing them that you are thinking of them.
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