What Are Ecommerce Platforms? 

What are eCommerce platforms? These software applications are end-to-end systems that provide transparency and visibility into routine organizational operations. They help companies manage their businesses better and offer custom features and special offers. The most common use of such platforms is for online retail. The benefits of eCommerce platforms are clear: they increase customer satisfaction, facilitate customization, and offer a centralized source for customer service. The article explores these benefits and more. 

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e-commerce platforms are end-to-end software applications 

An e-commerce platform allows you to sell products through your website and collect money from your customers. Most of these systems use a payment gateway to process sensitive transactions. Make sure the platform you choose can meet these standards. SSL certificates help browsers process these transactions. Besides these standard features, an e-commerce platform should have the ability to offer a variety of optional features. Read on to learn how to find the best one for your needs. 

The main benefits of e-commerce are the wide range of products available to customers. With a variety of payment methods and secure payment systems, e-commerce platforms are easy to use and reliable. E-commerce has undergone a dramatic transformation in the last few years, due to the Covid-19 pandemic. Even a part of the population that wasn’t previously interested in online shopping flocked to online stores in the wake of the virus. 

They provide transparency and visibility into routine organizational operations 

Automation and technology are key to on-demand logistics, as these operations can be automated and tracked in real-time. Using a supply chain management system, you can ensure that all data is accurate at all times, avoiding human error. Managing eCommerce operations is a complex task, requiring the services of several team members. Ecommerce platforms provide the visibility and transparency required to effectively manage such complex operations. 

They offer easy customization 

For a new business, the key benefit of an eCommerce platform is its ease of customization. Although you can create your store from scratch, it can be expensive. Small businesses and startups are better off using one of the many ready-made eCommerce platforms. These pre-built systems are often free, but you will need to pay an extra fee for the premium versions, which include custom branding and marketing tools. These eCommerce platforms allow you to choose from hundreds of different themes and templates to suit the style and design of your website. 

eCommerce platforms allow you to build a feature-rich store with ease. You can manage product listings, inventory, customer management, and more. Many eCommerce platforms also include features that enable you to create and manage your stores, such as an intuitive dashboard, 100+ payment gateways, Facebook integration, and a built-in blog. They also offer unlimited order processing. While choosing an eCommerce platform, consider the amount of customization you need. 

They offer special offers 

To maximize sales, eCommerce platforms often implement end-of-season sales and other special offers. End-of-season sales help businesses clear stockrooms and increase customer loyalty. However, shoppers tend to wait for sales on large ticket items before making a purchase. To take advantage of these trends, offer discounts to encourage customers to upgrade to newer versions of products. Ecommerce platforms such as RafflePress, for example, offer 20% off upgrades when customers upgrade to a higher tier.