What Is Ecommerce Packaging?

What Is Ecommerce Packaging? 

If you are planning to sell a product over the internet, you must be aware of the importance of packaging. If you do not package your products properly, customers may experience a negative experience when they receive them. Though the product is not damaged, customers might think twice about buying it from the same seller in the future if they are not satisfied with the packaging. To avoid such an experience, it is crucial to use the most sustainable packaging available. 

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Designing eCommerce packaging 

Ecommerce packaging should focus on the ideal customer experience and key selling channels. A small investment in custom packaging can create a world of difference for your brand equity. Here are some tips to make your packaging more customer-friendly: 

Product protection is important when shipping products and eCommerce packaging must be durable and functional. Depending on your business’s needs, you may want to consider a custom-branded box or a plain cardboard box. You’ll also need to consider the shipping needs of your products. You’ll want to consider the durability of your packaging, as well as your brand’s overall aesthetic. When you’re designing eCommerce packaging, consider your ideal customer and the product it will contain. 

Importance of eCommerce packaging 

While most eCommerce businesses use a variety of different types of boxes, there are several important things to consider when choosing a type of box. Corrugated boxes are the most common option for a variety of products. These boxes are also more affordable to send, often less expensive than using other types of cardboard. Additionally, these boxes are more environmentally friendly since they do not require dies or printing plates. Custom packaging also improves brand visibility and customer delight, increasing sales and customer loyalty. 

As a consumer, the design and style of your eCommerce packaging should be a reflection of your brand. The appearance of your packaging should be aesthetically pleasing and feel good to the touch. Your customers will be more likely to stick around if you use high-quality packaging. If you do not, you may risk having an unhappy customer, so it is important to spend time and effort on the design of your eCommerce packaging. 

Sustainable packaging 

Sustainability is a key issue for businesses today. Using sustainable materials, designing less wasteful packaging, and making changes to your production process can make a big difference to your bottom line. Furthermore, sustainable e-commerce packaging helps you promote social change, which can benefit your brand as well as the environment. The United States Environmental Protection Agency reported in 2019 that 23% of greenhouse gas emissions are industrial. Hence, utilizing more sustainable production processes will help you make a bigger impact and keep customers coming back for more. 

Investing in sustainable eCommerce packaging will not only help you create a better brand image but also save you a lot of money. Some companies have reduced the number of damaged televisions by over eighty percent, saving $12M in losses. As a business, you have a moral responsibility to consider the impact of your packaging on the environment and society, and sustainable eCommerce packaging is one of the best ways to do so. 

Cost of eCommerce packaging 

Several factors will affect the cost of eCommerce packaging, including the size, weight, and dimensions of the package. Most carriers have standard pricing tariffs, and the size and weight of your package will play a large role in determining the cost of shipping. It is important to choose eCommerce packaging that is the right size to reduce shipping costs. You can even use postal packaging from the Royal Mail to ensure your packages are packaged properly. 

Mailers and boxes are the two most common types of eCommerce packaging. The former type is made from corrugated cardboard, which is recyclable and adds a minimal amount of weight to your package. Boxes fit snugly around your products, showcase your brand, and protect them from breakage. However, mailers may be too expensive for some businesses, so you may want to consider using another type of packaging. Nevertheless, boxes are the best option for fragile items, since they offer the greatest level of protection.