What is an Ecommerce Business? 

Those who have ever dreamed of running their own business must have wondered what exactly an eCommerce business is. It is a business that sells goods and services online, and is accessible 24 hours a day, seven days a week. An eCommerce business allows you to sell products and services anytime and anywhere, and buyers can leave feedback about their purchases, which increases their trust in the store and identifies your top selling products. 

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C2C marketplaces 

A C2C marketplace is a perfect place for eCommerce business owners to list and sell their items. As long as the listings are accurate, customers will be more likely to buy them. As a result, repeat customers and referrals increase the profitability of both the seller and business. Another benefit of C2C marketplaces is the zero-intermediary approach. The vendor can cut out the cost of promoting the platform by recommending it to their networks. 

The biggest challenge of C2C commerce is handling payments. Because the buyer and seller are individuals, sellers cannot force them to pay if the item is sub-par or damaged. Refusing to issue a refund can alienate a buyer. Moreover, payment guarantees are difficult to enforce on C2C marketplaces. Consequently, buyers should avoid purchasing anything from sellers they can’t trust. Moreover, C2C marketplaces can be vulnerable to scams. 

Business-to-business (B2B) 

Several emerging eCommerce technologies are making it easier for new business owners to establish a B2-B eCommerce business. These technologies lower the barrier to entry for B2B, B2C, and B2C2B businesses. If you’re starting a business, you might already fall into one of these categories. Fortunately, there are several ways to differentiate yourself from your competitors. 

B2B eCommerce is the online selling of products and services between two companies. These transactions are typically larger than those made between individuals. This type of eCommerce allows businesses to streamline and improve their processes through digital processing. B2B sellers can build long-term relationships with their clients by ensuring a frictionless experience for their customers. For these reasons, many businesses are embracing the B2-B eCommerce trend. 


If you’re thinking about using crowdfunding to fund your eCommerce business, you need to know some facts. Approximately 60% of crowdfunding campaigns fail to raise the money they need. The average fundraise ranges from $1,000 to $10k. Moreover, there’s no need to worry about personal guarantees and covenants. The main requirement for crowdfunding is an excellent product and a solid marketing plan. A marketing strategy, as Tom Fishburne once said, should not feel like marketing. 

Before you start your crowdfunding campaign, make sure you’ve done all the required preparation. Identify your niche and potential audience, and prepare marketing materials. Test out your campaign materials on your friends and family. Make sure your content is appealing and informative. If people like it, they’ll be more likely to back your campaign. Moreover, it will help you gain feedback that will help you make the right decision in terms of what to sell.