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When you’re trying to rank your website, you may be wondering, “What is Domain Authority?” The term is defined as the website’s relevance to a specific subject or industry. Domain authority is a search engine ranking score developed by Moz. Relevance has a direct impact on search engine ranking, and search engines try to evaluate domain authority through automated analytic algorithms. This article will explain the concept and provide an example. 

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MozRank 

You can use both MozRank and Domain Authority to see how good your site is in the SERPs. MozRank ranks your website according to 40 different ranking signals, including the number of links pointing to it. The higher your MOZ score, the better. In addition, your DA score will be higher if you have a large number of links pointing to your site. A high Domain Authority score is an essential part of any SEO campaign, as it can improve your visibility in the SERPs. 

Page navigation architecture 

If you’re new to the world of SEO, you may be wondering how to improve your website’s Page Navigation Architecture (PNA). There are a few things you can do to improve your site’s PNA. The first is to ensure that your top-level menu has minimal items, and that item names reflect the content of the page. For example, an item named “blog” should lead to a blog post, not the homepage. In addition, your navigation should be as simple as possible, with no room for ambiguity. After all, no one wants to spend time navigating a website, so make it as easy as possible to use. 

Internal linking 

One of the most important aspects of internal linking is to place the link naturally. Avoid placing it in a CTA box or inside an anchor text. Each internal link must be contextual. While most SEOs say that links placed within the body copy of a page are weighted more heavily, this is not necessarily the case. For instance, in a blog-like website, category pages should receive the most internal linking. Ultimately, internal linking is an essential part of search engine optimization. 

Quality content 

Domain Authority is a relative score, so if your site has higher DA than your competitors’, then you are likely to be ranked higher in search results. It is difficult to say, however, that higher DA always results in higher rankings, because search results can vary significantly. However, a high DA is usually indicative of quality content and sound digital marketing techniques. In this case, it is an important metric to use when deciding how to position your site for search results. 

Number of referring domains 

While referring to Domain Authority as “the authority of a website” may be helpful, this metric is not an absolute measure of your website’s value. The goal is to increase your ranking as much as possible, but it’s important to note that it’s not the only factor to consider. The quality of your referring domains is equally as important as the quantity of their links. Keeping that in mind, it’s essential to build a high Domain Authority, because the higher the number of referring domains you have, the more likely your site will rank highly in search engines.