When you have a question about anything in particular, where do you usually go? If you said Google, you’re not alone. Since its birth, people have used Google as a verb.

When the word “social” first showed up in a Google algorithm update in 2013, it made headlines. But while the term itself might have been new, Buffy the Vampire Slayer was not the show that brought it to television. [As a side note], The character Willow accurately referred to Google as “a search engine” in an episode from 2002.

The problem is that while the phrase “it’s all about the money” may appear to be straightforward, it isn’t. There’s not much of a chance for exposure on a search engine results page (SERP).

When someone types an inquiry into Google’s search bar, the web is crawling, indexing and ranking websites to provide searchers with results.

At the top of the page, search engines show advertising based on demographics, payment, location, and… well, we’re already going too far. What does all of this have to do with digital marketing? Well, quite a bit!

To guarantee that the right people—those using the internet who are in need of and want your product or service—know who you are and what you’re all about, online marketing efforts are made.

The World Wide Web, which was developed by computer scientist Tim Berners-Lee and his team in 1989, is credited with popularizing the term. And it was this that ultimately led to the creation of search engines like Yahoo, Bing, and Google.

Google was created in 1995 by Larry Page and Sergey Brin while they were students at Stanford University. BackRub, the search engine, was founded in Page and Brin’s dorm room (we gasped, too). Google now processes an estimated 63,000 searches per second, which is equal to 5.6 billion searches each day.

If we’re talking specifics—and at Metric Marketing, we like numbers—every day, digital marketing is employed on social media. Today, 71% of American adults use social media and the majority of them use Facebook and YouTube. Looking further ahead, 2.8 billion people worldwide use Facebook every month.

When you consider the number of people that are connected to the internet every day, you realize that digital marketing is not only an option but a must.

What Is Digital Marketing?

Digital marketing is the use of electronic devices and measurement tools to achieve a company’s objective through the production and implementation of marketing techniques. Any effort made to sell your company online is considered digital marketing.

Digital marketing, on the other hand, leads to the greatest impact. Digital marketing is all about developing a connection with the proper individuals in order for them to become devoted customers as a result of your marketing efforts online.

Why Is Digital Marketing Important?

One of the key reasons why digital marketing is so important is because it is measurable.

You may use digital marketing to examine critical performance indicators (KPIs). A digital marketing KPIT is a measurement tool that may be used to assess the effectiveness of a marketing campaign. You can make educated judgments about how you should continue your marketing strategy when you are able to view the results in numerical form.

It’s possible to communicate with a targeted audience through internet marketing. Doing so allows you to concentrate your business on those who are most in need of your product while monitoring their reactions to your advertising.

It’s also critical to remember that the worldwide pandemic forced even more people online. When it comes to e-commerce, digital marketing is extremely important. According to the US Census Bureau, third-quarter e-commerce sales in the United States were $204.6 billion. That’s 12.4% of all U.S. retail sales.

Even if you are not an e-commerce firm, digital marketing is vital to engage with your website’s visitors. You may be shocked at how many of your target consumers are looking for goods similar to yours on the internet. They want your knowledge and your product. It’s simply a question of whether they’re aware of your existence. Digital marketing can ensure that they are made aware of you.

Digital Marketing vs. Traditional Marketing

Traditional marketing and internet marketing both aim to promote your business. However, their techniques and media are very distinct. We must first determine the difference between online and traditional marketing.

Traditional marketing, as we know it, refers to off-screen* marketing methods. Traditional marketing is not only still alive today; it may also complement your digital marketing efforts. It merely utilizes tactics that predate the internet boom of the 1990s.

*Note: Though television is technically a technology, marketing on-air is still considered a form of traditional marketing.

Traditional marketing includes anything that is printed, such as:

  • Billboards
  • Magazine ads
  • Direct mail
  • TV ads
  • In-person events
  • Sponsorship

Traditional marketing and digital marketing may complement each other. We enjoy hosting in-person events to raise awareness among the initial crowd for content marketing efforts such as newsletters and email lists.

Traditional marketing might be beneficial. Consider your commute to work, for example, and the commercial or billboard that greets you there. Here’s the catch: Although the billboard may be memorable, adopting digital marketing can have long-term benefits for your business.

And you may find that those benefits of digital marketing outweigh the cost of traditional styles. Which begs the question: Why digital marketing?

  • Measuring metrics: Traditional marketing, such as television and print advertisements, can reach a large number of people. There is no definitive answer to how many people are influenced by your traditional marketing strategies; however, you may measure numerous key performance indicators with digital marketing.
  • Reach your target audience: You may utilize digital marketing to create marketing personas and directly market to your specific target audience. Instead of targeting a wide range of individuals in a single geographical location, you can now reach a particular group of people from a larger geographic area.
  • Greater return on investment: Digital marketing may be expensive, but short-term marketing methods, such as those utilized in conventional marketing, are often more costly. Digital marketing has the potential to deliver a greater return on investment (ROI) over time.

Both marketing methods can be beneficial to your company. Consider your target audience when deciding how to spend money on marketing for your firm. Consider both the advantages and drawbacks of traditional and digital marketing in order to decide where you want to focus your marketing budget.

What Do Digital Marketers Do?

The individuals who create your online presence are digital marketers. Digital markets help you transform your business and promote your brand, goods, and services to the internet community by digitizing it. Digital marketers ensure that your company is enhanced in the internet world through a variety of software and digital channels. Digital marketers combine:

  • Business
  • Marketing
  • Creativity
  • Research
  • Science
  • Knowledge of software and digital spaces

Online marketers are frequently part of a team, collaborating to develop a multidimensional marketing plan to reach your target audience(s). As a result, “nearly every online marketing approach” is the solution to the question “What do digital marketers do?”.

Everything you see online has a purpose. There is a digital marketer behind every screen that you read code, look at pictures, click on an ad, and/or open an email.

Different Types of Digital Marketing

To respond to the question “What is the digital marketing process?” we must first examine the many forms of digital marketing. The term “digital marketing” also serves as an umbrella term for a number of different digital marketing service domains that work together to form a larger whole.

When you zoom in on digital marketing, you discover it comprises the methods used to promote a firm. Let’s look at each part of digital marketing and explain what full-service digital marketing services can do to help answer the question “What does digital marketing entail?”

Search Engine Optimization (SEO)

SEO is a method of increasing your presence in search engines by optimizing your website for keywords. SEO is a crucial component of digital media marketing because a strong SEO reflects a well-known brand, website, and industry authority.

To improve your Google Page Rank, you must have an accessible website with trustworthy data to provide a fantastic User Experience (UX).

Search engines want to ensure that their users—the people asking the questions—are presented with information that is most beneficial for their needs. Crawlers and indexers, which are tools search engines use to evaluate websites, will appraise your:

  • Website architecture
  • Backlinks
  • Quality of content
  • Content
  • Credibility of your users

Increasing your SEO requires a significant amount of study and content marketing. keyword research is one component of digital marketing that needs to be done to ensure that you are delivering relevant information to your online audience.

You can develop organic trust with your audience members once your company becomes well-known on the internet. The more experienced your viewers who visit your site, the better for SEO.

Gaining exposure implies establishing a level of trust. SEO marketing is intended to build your brand and website in front of people who may turn into qualified leads.

You have the capacity to be a prominent figure in your field. With SEO, you may establish an organic (unpaid) connection with your audience and outrank your competition.

Content Marketing

Any time you communicate with your audience, content marketing is essential. Every time you declare a concept, offer a description, make a statement, or send an email, the substance of the message matters.

Your content’s tone, style, and topic are all important factors in terms of how well you communicate with your audience. Your audience will be more likely to devote time and money to your business if they trust you.

Content marketing and SEO are two words that don’t seem to go together. Content marketing is the practice of using keywords relevant to your industry, discovered through keyword research, into active sites.

It’s not just about sprinkling keywords around without regard for purpose or structure. To create a connection with your audience, your content must be well-written.

The goal of good content marketing is to strike a balance between research and human connection. If done well, material marketing can connect you with the individuals who have purchasing power, form relationships with them, and continue on in order to nurture those connections.

This is achieved by sharing who you are as a business and what your goals and values are, so that you may connect with the people who share your interests.

Social Media Marketing

Today, however, there are more options than ever before for your business to expand its reach. You may enhance your brand even further with social media marketing. The advantages of social media allow you to communicate with your audience directly via their social media accounts on platforms where your business is active.

You may use social media marketing to enhance, rather than create, content. You can bring your digital marketing to the next level by making use of:

  • Live stories
  • Direct messaging (DM)
  • Industry-related text threads
  • Promotion of already-created content on your website
  • Videos and graphics
  • Your network
  • Paid social ads
  • And much more

A strong social media presence may provide new methods of interacting with your audience that has never been possible before. Social media marketing is now an essential component of a digital marketing plan that may be used to develop your internet presence and visibility.

Pay-Per-Click (PPC)

Pay-per-click advertising is an excellent approach to gaining exposure quickly. Pay-per-click marketing allows you to increase the number of visitors and leads, resulting in a higher return on investment.

Metric Marketing’s PPC advertising works like this:

  • We conduct audience research to know where and to whom the ad needs to be targeted.
  • We conduct keyword research in order to increase the ad’s visibility.
  • We create ad copy—the actual ad your audience will see.
  • When your digital marketing ad shows up on a user’s screen, they ignore or click on it.
  • When the user clicks, you pay.

You, as the advertiser, are paid each time someone clicks on your ad. You can establish spending restrictions to keep yourself within budget. People who interact with your advertisement are directed to a landing page that might help you achieve your objectives. The goal is to increase public awareness of your brand and cause them to enter your marketing funnel, resulting in a higher ROI.

PPC is a complex subject and requires significant study. You must first define your target audience so that your advertisements are seen by the appropriate individuals. PPC marketing’s foundation is built on targeting audience research, keyword analysis, and ad text development.

The complexities of PPC are partially due to the fact that paid search is why digital marketing advertising may be so complicated; popular keywords and ad placement have various CPCs. Paid search, when done intelligently, is a valuable tool that can improve lead and return on investment.

Email Marketing

Email marketing is a form of content marketing that aims to engage with customers who are already interested in your brand. Email marketing allows you to target a specific portion of your audience.

The advantage of email marketing is that you may deliver personalized content to certain audience members, which is why email marketing plays such an important part in nurturing your client and consumer connections. Email marketing can:

  • Grow your brand by showing consistent branding
  • Be an inexpensive part of your marketing that comes with many benefits
  • Give you analytics about and insight into your marketing strategy

Although email marketing is an excellent method to connect with others, it has certain limitations. It might be difficult to stand out in a crowded inbox. Take a look at your current email and see how many commercial emails you delete or move into a different folder. Which messages do you actually read?

Marketing Automation

Marketing automation is a digital media marketing approach that uses multiple channels to send messages to a specified audience. This easy method of marketing allows you to distribute your material without having to hit “send.”

Inbound Marketing

Inbound marketing combines a variety of marketing methods in order for potential consumers to locate you rather than for you to seek them out. Inbound marketing ensures that your website and content are solid, ensuring that when audience members come to you, you can provide useful and authoritative information to them.

Inbound marketing includes:

  • Web design
  • Website building
  • Content creation
  • Hosting in-person industry events
  • SEO

Customers may not be looking for your company directly, but rather for a service or product that you offer. Make sure they discover you, not your competition, through inbound marketing.

Affiliate Marketing

Affiliate marketing is a form of Internet marketing in which you pay another firm or website to bring traffic and leads to your site. In this scenario, the affiliate is the outsider.

You must make a profit of at least 10% on your own expenses in order to meet the required requirement. It’s most common to pay someone else based on the sales they bring in for you. In conclusion, you pay them a commission to market for you.

The aim is for you to be promoted on an existing e-commerce site. You’ll have the convenience of leaving it up to your affiliate to market for you on their website, which will save you time and effort. Pay close attention to the affiliate website’s terms and conditions to avoid fraud.

When you start an affiliate marketing campaign, you’ll be exposed to a large number of individuals for a lot less money than other forms of digital advertising. But keep in mind that outsourcing involves relinquishing some of your marketing control.

Native Advertising

Native advertising is a method for your company to become a chameleon when it comes to marketing channels. Paid marketing, native advertising refers to the process of converting your material into a format that will display properly on the platform you’re promoting on.

Native advertising, on the other hand, may help you retain some individuality while also promoting your business and remaining culturally relevant.

Take a look at Snapchat and Instagram Story features. Nickelodeon, Sephora, Bacardi, Coca-Cola, and other businesses have utilized dynamic software on these platforms to create filters and interactive story settings that allow them to more fully engage with customers.

A Twitter hashtag is another good example. Creating a campaign focused on your company or industry might aid in the growth and exposure of your business.

It is a deliberate technique to engage with the users of a platform. Native advertising, like any other form of sponsored content, can be found on social media as well.

Related postings and other branded content may link straight to your landing page on newspaper and magazine websites.

Sponsored Content

Sponsored marketing has been around for quite some time—just look at any baseball scoreboard. But, looking at sponsored content through a digital lens, today’s subject is sponsored content.

Sponsored content is any digital marketing ad bought and sponsored by a business—in this case, you—and promoted by another entity, such as an influencer, publisher, or company.

Sponsored content performs well because it links you to the company you’re assisting, drawing attention from their audiences. Sponsored online advertising can be done in a variety of ways. They’re typically found on social media sites.

If you wish to participate in sponsored content, make sure you work with individuals who have the same values as your business. Sponsorship is all about crafting a narrative about the influencer, not necessarily about the product or your company. Remember that it’s important to have fun with it!

What Type of Digital Marketing Is Right for Your Business?

As you can see, there are a variety of strategies for applying digital marketing to your strategy. Now is the time to figure out how to do digital marketing for your organization.

Yes, you need a comprehensive marketing plan, but there’s no sense in investing in areas that you already know something about while neglecting other parts of your marketing campaign.

Consider your present position and aspirations while selecting where to put your efforts and money. Knowing your objectives can assist you in determining where your marketing expenditures should go!

You may want to consider taking a different approach if your company already has a lot of incoming traffic.

If you are a small business, you will need to establish a brand before attempting to market your company to a large audience. The success of your company is determined by how you conduct digital marketing for it.

Things to Consider When Choosing a Digital Marketing Method

Your digital marketing strategy will be determined by your goals. When it comes to picking a technique, consulting with a digital marketing agency may be beneficial. We can analyze your company model and offer you tips on how to choose the ideal digital marketing for you.

Although some of the particulars will require further assessment, here are some basics for choosing between marketing methods, particularly SEO and PPC:

  • SEO strategies are practiced when a business has a product or service that is generally more expensive and uncommon. The more your audience needs to research your product, the better fit SEO will be for your digital marketing. Congruent with SEO, you may also take steps like:
  • Build your online credibility for your business and your industry.
  • Supply informative content to establish both your authority and brand.
  • Use inbound marketing strategies like videos, blogs, emails, etc.
  • PPC is best for companies that have a product that costs less and/or requires minimal research to find that product. In this scenario, PPC helps you quickly get in front of an audience to beat out your competition. Many e-commerce businesses use PPC campaigns  

We want to clarify that you can choose both methods.

They are not opposed to one another; in fact, in order for your PPC campaigns to lead your audience down the marketing funnel, you’ll need a well-established brand, website, and landing pages.

These are just two of the most common strategies for raising internet profiles, which results in qualified leads.

If you have the correct company model and capacity, combining both strategies might be the greatest option for you. Again, working with an internet marketing firm that can assist you will be very valuable.

B2B Digital Marketing

You want to concentrate on enhancing your company’s reputation if you are a business-to-business (B2B) firm. Your digital marketing efforts should be focused on how your product functions and why you are the most qualified vendor in the space, based on your authority and expertise.

When it comes to marketing, knowing your audience is the key. The goal of any business selling to others is to use products that can assist their company. This is why your marketing must be informative and instructive in order for it to be effective.

Your audience is smaller as a B2-B firm than it is as a business-to-consumer (B2C) corporation. It’s probable that only the firms you’re selling to are aware of the type of goods you offer.

It’s critical to get exposure in your industry since big corporate manufacturers are the most likely competitors. If you’re a small firm, working together with PPC and SEO might help you stand out.

B2C Digital Marketing

As a B2C brand, you are promoting your company as well as the product. To reach a wider audience, you will utilize both inbound and outbound marketing methods. B2C firms, on the other hand, can cater to the demands of an inclusive variety of customers while B2-B businesses target a smaller group.

The hard part is this: Even though B2-B firms have a lesser audience, you want your larger audience to feel affiliated with you as a B2C firm.

This implies that you must personalize your marketing, even if you have a larger following. Depending on the product you offer, SEO may be the most effective approach to target your time and money.

Digital Marketing Examples by Industry

We think that every company, regardless of size or sector, deserves a completely unique marketing approach. Digital marketing shouldn’t be a one-size-fits-all solution. Instead, you should have a marketing strategy that includes both your company and your market.

Your plan should be tailored to your specific needs. There are several industry-specific limitations regarding how to execute digital marketing in your field. We’ll address “How is digital marketing done for each industry?” below.

SaaS Marketing

The field of software as a service (SaaS) marketing is one of the most difficult in which to provide digital marketing services. However, this is what makes it such an exciting job for us!

Software marketing can be quite convoluted because SaaS companies usually have a small, niche audience that they are selling to over and over again.

When developing a SaaS digital marketing plan, we want to make sure that your company has a good online presence on which to build its customer base, and that you’re still keeping in touch with the people who are already subscribed to you.

Because marketing is an ever-changing and evolving field, it’s important for marketers to maintain a deep knowledge of both their competition and their consumers. We aim to ensure that your marketing is solely based on data-driven decisions.

Keeping track of how your consumers respond to your product each payment cycle is critical for maintaining your marketing strategy fresh. In the end, good SaaS marketing should result in continuous, long-term development.

Take a look at our software marketing case study to see how successfully we used digital marketing to help Stoneridge Software achieve an 8:1 return on ad spend (ROAS), which is more than double the usual ROAS goal of $4:$1.

What Type of Content Should I Create?

It is the foundation of your company’s voice. You are sharing your brand with your audience whenever you create content. Your voice is how you interact with others and has a significant influence on how others will interpret you.

Every stage of the marketing process, from attracting your audience’s attention to converting them into a qualified lead to generating a paying customer, is aided by content.

How to Do Digital Marketing

Now that you know how important digital marketing is for your business, you may be wondering about the actual practice of how to do digital marketing.

Before we go into all of the phases, one of the most essential elements of digital marketing is research. We believe that in order for digital marketing to be successful, judgments must be made based on appropriate data and analysis as a digital marketing agency.

If you’re anything like us, hearing that marketing is all about metrics might make your heart race! If the idea of analyzing marketing research makes you uncomfortable, there’s no need to be concerned. We’ve got your back whether you’re enthusiastic—or not.

We can—and will—walk you through each stage of a typical marketing process so that you don’t get overwhelmed by the research. If you’d like, we can also help you on the phone or in person if you want a more thorough explanation of how to conduct digital marketing.

One more thing: The following is a typical digital marketing process. However, your marketing strategy will vary depending on your company’s objectives. Here at Metric Marketing, we think that because your company is one-of-a-kind, your marketing plan should be as well. This sketch is only meant to offer you a framework for how to understand digital marketing.

Defining Your Objective

Before we can get started, we need to know what you want to achieve. Knowing your objectives determines the direction of digital marketing efforts. It’s fine if you don’t know what objectives are necessary for your company’s success; we can look at your entire online health and determine from there.

Your objectives don’t have to start with digital marketing. Digital marketing is a method for getting you where you want to be. If the language of digital marketing is too complex for you to include in your aim setting, don’t worry. We can collaborate our skills with your overall objectives to develop a comprehensive marketing plan.

Some of your initial goal ideas may be:

  • You want more clients in [this] sector of your business
  • You want to increase your ROI
  • You need a rebranding
  • You want your website to be up to SEO standards
  • You want to generate X number of leads by X date

If you think back, you may remember SMART goals, which stand for goals that are:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Timely

When creating goals, remember to follow the SMART goals guidelines.

Whether you are certain about what you want or have no clue where to begin, we’d like to collaborate with you to help you get where you need to be. We’ll thoroughly examine your website if it’s already up and running to determine whether it needs optimization or a total rebuild.

Your website is the basis for your digital marketing. We want to make sure that your groundwork is strong so that you may achieve your objectives.

The advantage of digital marketing is that it is ever-changing. New objectives will arise as you complete goals. Digital marketing is a process that means your company’s growth as a result of your digital marketing efforts will lead to the creation of new goals.

Identifying Your Audience

Next up: Know who you’re marketing to.

You’ll need to invest time and effort into developing your marketing personality(s). If this is your first time making a buyer persona, start with just one. You’ll want to create additional personas as you become more experienced in order to address the various demographics you’re targeting.

A marketing persona is a character that represents a typical customer or client. You will include attributes like:

  • Income
  • Family life
  • Location
  • Age
  • Career/job
  • And much more

Creating a buyer persona necessitates a significant amount of study. You must have an intimate grasp on who your current customers are and the ideal customer you want to attract.

Take your time with this and gather all of the data you can. You’ll return to your buyer personas frequently, as they’re essential for how you should interact with your various clients and customers.

Setting Your Budget

Setting a budget is the next step after determining your objectives and the audience that you need to attract. Digital marketing may be costly. However, skimping on digital marketing has a significant impact on your total budget. What you invest in digital marketing will return to you. It’s permissible to have a tighter budget!

If you’re just getting started with digital marketing, keep in mind that it might take longer for results to emerge. Why? Because the more time you invest in your digital marketing to maintain consistency, the greater attention and reputation you will gain.

The majority of your expenditure will be for planned advertising. You may set a budget for Google Ads so that your ad disappears once you’ve reached your budgeted limit. The PPC budget is determined by the other marketing methods you intend to employ.

Conduct Keyword and Competitor Research

Now it’s time to get started on your research. Keyword and competitor studies will form the majority of your digital marketing plan.

Keyword research is an important component of your SEO and PPC strategy. People enter keywords into a search engine’s query box to discover results.

When you know your target audience’s search terms, you may incorporate them into your writing. Your material will now be relevant to their searches; you’ll be giving information that your prospective consumers are looking for.

When it comes to search engines, the position of a website will determine how successful it is. You can enhance your SEO and make your content visible to your searchers if you have relevant, informative, and reputable material in response to people’s searches.

The same rule of thumb applies to PPC advertising, with one major exception: You pay for the keywords you choose. The cost of each keyword varies. That’s why knowing how to reach your target audience by utilizing well-planned keyword research is so important.

Not only does keyword tracking include monitoring your competitors, but it also entails monitoring them. For your own marketing strategy, tracking the performance of your rivals may be beneficial. Learn what keywords they’re searching for. However, this is a must-do that requires some finesse.

You should make sure you don’t infringe on their trademarks or face legal ramifications. Rather, conduct ethical keyword searches to help you build your own identity.

Knowing what keywords your audience is using, as well as how your competition is optimizing their online marketing, can help you win the SEO and PPC race.

Determining Your Digital Marketing Methods and Strategies

After you’ve completed your keyword research, it’s time to put it to use in order to achieve your digital marketing objectives. This is when you choose which marketing techniques are appropriate for your present situation.

Identify Digital Marketing KPIs

KPIs are selected based on the marketing strategy that is most beneficial for your firm. You should concentrate on KPIs that are relevant to your objectives, much as you would when selecting a marketing approach for your business.

There are several KPIs for each marketing sector. If your marketing goals are focused on PPC, for example, you probably won’t spend more time examining organic search traffic.

If you want to boost the click rate of your website, don’t look at your social media conversions. The analytics you collect are crucial for making well-informed marketing decisions going forward.

Launch a Pilot Campaign, If Applicable

Your pilot campaign will provide you with an idea of what to expect from a full-scale campaign. In your pilot campaign phase, you may wish to run a few digital marketing advertisements and see which ones perform the best.

Numbers are at the core of digital media marketing. We’ve said it before, but launching pilot projects is essential for determining what works and what doesn’t in order to get the best results possible.

Measure Performance and Optimize

Congratulations on beginning your digital marketing advertisements! However, the process doesn’t end there. To be honest, launching a comprehensive campaign is simply the start of future campaigns, and it’s critical to keep track of your KPIs for your marketing advertising.

If you want to get a sense of how effective your PPC advertising is, NetSuite Research offers several reports that may help you evaluate the success of your ad. It’s possible that this might be as simple as tracking reactions to a Twitter statement over time or assessing the overall ROI for a PPC campaign in a specific timeframe.

Not only does Google Analytics give you the tools to evaluate your company’s performance, but it also provides the data required to improve future campaigns. Digital marketing is a rapidly changing industry. Measurement is essential for success.

Hiring a Digital Marketing Agency Partner

Now that you know what digital marketing is, you may be able to comprehend the significance of selecting the finest-suited digital marketing firm for your company.

Let’s talk about what key attributes to look for when hiring an agency, and some red flags to avoid.

What to Look for in a Digital Marketing Agency

We believe in the importance of developing a client-agency relationship on the foundation of respect, transparency, and honesty. The client—you—must come first.

Look for an agency that builds a relationship based on a true understanding of your company’s mission and values. When your marketing agency knows who you are as a company, they can create a marketing plan based on deep audience relationships, not just quick marketing tactics.

You may be surprised by what you discover. When picking a digital marketing agency that is appropriate for your business, start at the beginning. Here are a few of the most important questions you should ask about both your own firm and a potential digital marketing company:

  • What are some of your goals?
  • Does the marketing agency you are speaking with specializing in areas that match those goals?
  • What services does the digital marketing agency offer?
  • After reviewing the agency’s digital media marketing results and designs, do you like what you see?
  • Who is on the digital marketing team and what are each member’s specialties?

There’s also your own viewpoint, of course! After working with a digital marketing agency, consider how your experience went. It’ll be necessary to establish a professional relationship with a digital marketing firm in order to work with them. Can you picture yourself and your company growing alongside this agency?

Our final piece of advice on choosing a digital marketing agency is that you should always trust the firm you work with. When you collaborate with an agency, you are entrusting your company’s development to them. For both your business and the partnership to succeed, trust must be established.

Warning Signs of a Digital Marketing Agency to Avoid

Be wary of a digital marketing firm that claims to deliver fast results. Digital marketing is a data-driven type of work. You may and will observe long-term effects when decisions are made based on the outcomes of numerous marketing efforts and research.

Knowing your customers is essential to succeed in digital marketing. You must study the market and the competition before making a final decision. Any digital marketing firm that promises fast outcomes isn’t taking the necessary precautions—literally—to make well-informed conclusions.

If you see fast SEO results, they’re generally because the firm is employing Black Hat SEO techniques that are inherently unethical. Black Hat SEO tactics aim to improve a website’s ranking by exploiting a search engine’s terms of service. Using these unethical methods may result in your site being penalized.

Transparency is important to us at Metric Marketing. We think it’s essential to be transparent with you, whether good or bad. We like to keep our clients informed so that they are aware of how their digital marketing initiatives are progressing. To keep customers up to date on what’s going on, we prefer open communication.

We’ve all heard stories about organizations that have worked with agencies in the past who refused to communicate. This lack of communication creates a full disconnect between your business and your marketing, which should be aligned.

Verify that the firm you’re working with understands the agency-client relationship and is upfront about working with you. Even if you want to keep a hands-off approach, having a strong understanding of the market and business is essential; a marketing agency could not effectively market your company if they did not know who you are.

Metric Marketing Is a Full-Service Digital Marketing Agency With a Proven Track Record of Success

We understand that discussing accolades might be difficult at times. We are not boastful, but we are proud of all we’ve done with and for our clients. Our success is due in part to the success of our customers, therefore when you exceed marketing objectives, we will be there to congratulate you as well.

We like to let our results speak for themselves rather than discuss our accomplishments. We’re the firm for you if you want to increase traffic, leads, and income.

Maybe you’re seeking a full rebranding and website rebuild to boost your intake—yes, we can do that as well!

Maybe you’re a startup with an excellent concept that needs to get out there. We know how to do effective digital marketing for your company!

We Can Handle Your Marketing as a Full-Service Agency Partner

Metric Marketing is an agency made up of people we trust and respect, just as your business is. At their craft, our team members are master specialists.

Because of our staff collaboration, we may craft a comprehensive digital marketing strategy. Each member brings distinct expertise to the table, resulting in creative thinking.

The breadth of digital marketing is complicated, yet the various teams within our firm handle each step toward your greater objective. That’s why, no matter what your objectives are, we can help you reach them across all aspects of digital marketing.

Metric Marketing Can Also Consult on Your Digital Marketing Strategy

Whether you already have a fully comprehensive marketing plan in place or are simply asking the fundamental question of “What is digital marketing?” we can help you figure out what your company’s marketing strategy should be.

When you choose us as your digital marketing agency, you don’t have to sign a lengthy contract. We won’t tie you into a contract unless you’ve seen any results!

Instead, you may get in touch with us and collaborate for a short time before making your decision about continuing on with us or not. You might also choose to scale back or increase the services we can offer.

That being said, we can start at the beginning by simply reviewing your business’s goals and consulting with you on your digital marketing strategy.

Reach Out to Metric Marketing for a Consultation Today

You’ve heard a lot from us today, and we hope you found it useful. But now it’s your turn to tell us more!

If you’re interested in learning more about digital marketing, we’d be happy to be your guide! And if you aren’t quite ready but have additional questions about the Digital Marketing Process, we would enjoy discussing it with you.

Every business, regardless of size, should have a fully customized digital marketing plan that meets its unique objectives and requirements.