What Is Content Marketing Video?
Video has become one of the most popular forms of content marketing, and the demand for it has grown significantly in the last five years. It can increase your email open rates by 5% and your conversion rates by 80%, which is why adding video to your content marketing strategy is essential. You can use it to create expert interviews or to showcase expert content. No matter what type of content your company produces, including your blog posts and website, the video should be part of your content marketing strategy.
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Creating a compelling business case for video marketing
If you’re looking to attract customers and drive sales, video marketing can help you get there. It’s an effective way to reach your audience across multiple platforms, including social media, TV, and crowdfunding. Videos are also an excellent way to build a brand and connect with customers on an ongoing basis. Here are some ways to make your video marketing strategy work for your business.
Before you spend any money on your video marketing campaign, make sure you know what your goal is. You can use video marketing to introduce your product or service, educate website visitors, or drive purchases. Just remember to set up goals and measure your progress to ensure the marketing campaign is effective.
Story format
Content marketing videos are more engaging and memorable if they’re in a story format. Unlike “features and benefits” videos, which are more easily created, a good story takes time to tell. Anyone can list the key features of a product or service, but it takes a great storyteller to stir emotions in viewers. Thankfully, Viddyoze has made this process easier.
The storytelling format is best for videos that introduce a product or service. These types of videos are effective for the top of the funnel because they make the company memorable. In addition, they can help the brand stay in the minds of potential customers. As long as the video is engaging, users will stay tuned for the entire video.
Distribution options
One of the most important steps to create a content marketing video is distribution. There are several distribution options that can be used to get your video in front of the right audience. It’s important to consider your video’s intended audience and the overall goals of your campaign before selecting a distribution method. There are also metrics that you can use to determine the success of a particular distribution method.
Distribution options for content marketing videos are incredibly diverse, so it’s important to select the best one for your business. You can use paid or organic channels to distribute your video. One of the most common channels is social media, which allows you to reach the largest audience possible. This is a great way to build brand awareness and increase your audience’s engagement.
SMART goals
Before you launch a video marketing campaign, it is important to define what your goal is. It can be personal or professional. Having SMART goals will help you set yourself up for success and elevate your video marketing efforts. Below are some tips for creating SMART goals for your video marketing.
Set concrete, time-bound goals for yourself. While it’s easy to fall into the “nice to have” category and let it slip, setting concrete due dates and deadlines will keep you focused. Make sure to assign responsibility to other members of your team, as well. Remember, an average marketing team wears many hats. You can’t afford to let your video project fall by the wayside.
Tools to use
There are many tools that content marketers use to increase traffic to their websites and blog. BuzzSumo, for example, is a free tool that allows content marketers to monitor social media and forums for popular topics and keywords. The tool is also useful for identifying your competitors and current trends. It lets you analyze content and hashtags, as well as domains and other accounts to find ways to differentiate your content from them. The service is free for 30 days, and you can upgrade to a paid plan for $99 per month.
Another helpful tool is Google Analytics. This free tool lets you analyze visitor behavior and understand how your content can improve the user experience. Google Analytics is one of the most popular analytics platforms in the world, and it’s easy to get started. It also lets you set goals for your site, so you can track the metrics that matter most for your business.