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If you want to rank well in search engines, you need to build high-quality backlinks. Backlinks are links that connect one website to another. They’re very important for search engine optimization (SEO) and play a key role in search engine algorithms. Backlinks are a conversation among websites, allowing one website to be viewed as “trustworthy” and “relevant” by another. These backlinks are considered valuable because they help the search engine rank websites more highly. Contact us to learn more about seo phoenix

Dofollow 

A Dofollow backlink is beneficial for SEO and search engine optimization. It helps a site gain page rank in search engines bypassing “link juice” from one website to another. The more reputable a site is, the more Pagerank it gets and the higher its search engine ranking will become. By contrast, a no-follow link does not pass any link juice and therefore won’t help a site’s SEO. However, a dofollow link gives the linked page a backlink that the search engines can follow, boosting its PageRank. 

Anchor text 

A backlink is a link to another website on the Internet. Google uses several techniques to improve search quality, including anchor text, link popularity, and more. Anchor text is the clickable words used in backlinks. When they are relevant to the information on the linked page, they have deemed quality backlinks. In this case, Samantha’s article is linked to a popular online magazine site. This backlink increases the authority of the linked page and gives the article a valuable backlink from a respected site. 

Trustworthiness 

Backlinks from trustworthy sources are more valuable than links from untrustworthy ones. Google has developed a method for identifying spammy and unreliable sites. As such, links from these sites have lower trust scores and are damaging to your website. Instead, backlinks from trustworthy sources are more valuable and beneficial. Read on for some tips to increase the trustworthiness of your backlinks. Let’s start. 

Relevance 

The relevancy of a backlink is an important factor in Google’s algorithm for ranking sites. Google also uses the anchor text and title to determine relevance. Make sure to use relevant keywords and link to relevant content. In addition, the backlink should have a domain name that relates to your target audience. Relevance is a crucial factor for the success of a link-building campaign. Relevant content will attract quality backlinks. 

Authority 

Do Backlinks Increase Authority? Basically, yes. High authority sites are more likely to rank well. A website’s Domain Authority (DA) is measured based on its backlink profile. Many factors go into determining site authority. Two factors that can impact this are page authority and domain authority. MOZ Open site explorer gives you an idea of what each of these factors is. The higher a site’s DA is, the more authority it can pass on to the linked pages.