What is B2B Ecommerce? 

If you’ve been wondering what B2B eCommerce is all about, this article will answer your questions. First, let’s talk about common misconceptions. Then, we’ll talk about the benefits of B2B e-commerce for sellers, and the common platforms used for it. Hopefully, these examples will give you a better idea of what B2B eCommerce is all about. 

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Business-to-business electronic commerce 

B2B eCommerce, or business-to-business electronic commerce, is the online purchase and selling of products and services. Although it is relatively new, it has been around for quite some time. The term “eCommerce” refers to any form of online business, from purchasing products to selling intangible services. Some brick-and-mortar companies are also now offering eCommerce sites for online retail. Whether consumers purchase the product in the store or order it online, the product is delivered directly to their homes. 

The technology behind B2B eCommerce is not new, but the growth of this model is fast. The global B2-B e-commerce market is expected to reach $14.9 trillion by 2020, five times the size of the B2C market. And if we focus on the United States alone, it is estimated that B2-B eCommerce will account for 17% of all U.S. B2-B sales by 2023, or $1.8 trillion. 

Common misconceptions about B2B eCommerce 

While eCommerce continues to grow in both the consumer and business-to-business markets, there are still skeptics who refuse to adopt new ways of operating in the B2B space. Often, these skeptics hold the wrong assumptions about the potential benefits and drawbacks of eCommerce and B2B channels. Listed below are some common misconceptions about B2B eCommerce and how it can benefit your company. 

Many B2-B businesses think that implementing an eCommerce site is a complex process. It can take months to create and require thousands of dollars. However, it is possible to create a B2B eCommerce site with a few easy steps and minimal costs. Building an eCommerce platform can be as simple as hiring a freelancer, which saves both time and money. 

Benefits of B2B e-commerce for sellers 

The growth of the Internet has created numerous opportunities for businesses of all types. Many are making the move online to capture additional sales, while others are investing in eCommerce as a way to offset their physical location losses. According to Market live, 85% of B2B organizations consider eCommerce a vital opportunity. B2B sellers should take advantage of these opportunities and maximize their merchandising capabilities. 

One of the benefits of B2B e-commerce for sellers is that the sales channel is unlimited. This allows sellers to offer a complete omnichannel shopping experience for their customers. Customers will be able to browse products and compare prices more efficiently than they would in traditional retail stores. Service and delivery of orders will be personalized. In addition, B2-B businesses can target a broader market of companies across industries. 

Common platforms for B2B eCommerce 

If you’re a small business owner looking to improve your online sales, you should explore the various B2B eCommerce platforms available. While some of them are affordable, others provide a more robust feature set. Below we’ve outlined the benefits of each B2B eCommerce platform, from price to customizability. We also include marketing tips and common myths about B2-B eCommerce. 

eWorldTrade. This B2B wholesale platform makes it easy for businesses to transact wholesale business operations. Its features include automated wholesale management and smart analytics. The company is constantly expanding its horizons in business, including opening up its platform to other B2-B platforms. Its mission is to help clients sell to a wider range of consumers, which streamlines the selling process across multiple channels. Further, eWorldTrade is an ideal option for businesses that have a wide range of products and services.