What Is an SEO Specialist?
In order to succeed in the industry of Search Engine Optimization, one needs to possess various skills. Such skills include problem analysis, knowledge of different programming languages, and management skills. SEO specialists also need to have a thorough understanding of various hardware and operating systems. They need to have experience in managing clients. They should also have a sound understanding of the objectives of their clients.
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Job responsibilities
The job of an SEO specialist involves the use of digital marketing tools and processes to increase website traffic, lead volume, and brand awareness. In this way, the specialist is no different from other types of digital marketing professionals. Their primary objective is to generate more sales for their employer’s website. SEO specialists use keyword research and tools such as Google Analytics to help them achieve their goals. They also collaborate with other teams within the company and present SEO strategies to internal and external stakeholders.
The SEO specialist may also be involved in content development, which requires strong writing skills. Because SEO is an ever-changing field, the job of an SEO specialist requires an individual who can think on their feet. The majority of companies today have an online presence, and SEO strategies are used to make websites more visible online.
Education required
Many employers require SEO specialists to have a bachelor’s degree, but some are willing to hire those with only an associate’s degree in a related field. Aspiring SEO specialists can boost their skills by earning certifications and licenses to boost their marketability. In addition to a bachelor’s degree, SEO specialists may also choose to earn a master’s degree in computer science or information technology.
SEO specialists must have excellent communication skills, as it is imperative for them to explain SEO concepts to clients. They must also be able to work with other SEO specialists to develop SEO strategies. SEO specialists must have a solid sense of the online landscape and have strong analytical and critical thinking skills. They must also be able to communicate effectively with clients and co-work with others to achieve their goals.
Depending on the job role, an SEO specialist may choose to broaden their knowledge and become a search engine marketer. These two roles are closely related and work hand-in-hand to improve web traffic through organic search results and paid traffic from ads. A search engine marketer will also have to understand how to create effective copy to engage consumers.
Salary
In the United States, an SEO specialist can earn between $64,550 and $87,310 per year, with the average salary being $55,000. However, this can vary by state. As a general rule, SEO specialists should have at least a bachelor’s degree. However, a few job positions are more lucrative than others. Some SEO specialists make up to six figures if they have 20 years of experience. To get an idea of the average SEO specialist salary, you can check out some of the top paying SEO jobs in the country.
If you’re looking for a more competitive salary, consider a job with more responsibilities. In many instances, SEO specialists hold management roles as well, which theoretically means a higher salary. Other positions you could hold include: SEO Manager, SEO Lead, Group SEO Director, and Head of SEO.