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How can you discuss an outbound link? Inbound links pass link equity from your pages to the page on the other website, providing context around the link. Outbound links improve the user experience. They can get penalized by Google, so make sure to use them wisely. The best practice is to explain them adequately so that users can understand the purpose of the link. In addition, if you are unable to do so, it can be a red flag to Google. Contact us to learn more about phoenix seo company

Inbound links pass link equity from your pages to the linked page on the other website 

Link equity is the flow of ranking power between your pages and the pages of the other website. When a link points to your website, it passes link equity from your pages to the linked page of the other website. Google views followed links as a vote of confidence, which in turn gives your page more authority. Conversely, irrelevant links do not pass link equity to your page. 

They provide context around the link  

Contextual links are beneficial because they give your audience additional information about your website or article. These links are most effective when they appear before the link itself and are most useful when they are placed at the end of a destination sentence. However, this can cause confusion for screen reader users. 

They can be penalized by Google 

If you have ever had a website that is buried by outbound links that are “unnatural” and generating low-quality traffic, you may have been warned by Google about this practice. Google slapped website owners with penalties when they engage in such unethical practices. The consequences of a penalty can be dire for a website’s ranking. A penalty won’t be lifted until a manual review of your website occurs. 

They improve user experience 

Outbound links can boost a website’s credibility and authority. For example, a link to an authority website such as SEMrush can help the reader understand the value of the keyword in the website’s title. While outbound links are not the sole determinant of search engine rankings, they can improve the user experience for a website. It is important to link to other websites that are relevant to your own. 

They improve SEO 

The number of outbound links to a website has both positive and negative effects. It is important to find the right balance between the number of links and how natural they are to the content. You also want to be sure to provide value to the site’s readers, which can be done by engaging in conversational linking, allowing your readers to comment on your posts, or even submitting guest posts to other websites. There is no one right answer for this question, but there are some guidelines that you can follow to get the best results.