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If you want to rank higher on Google, you must know what is a serp. A search engine ranking is directly related to how many visitors your website has, which ultimately means more sales and leads. This is why it is important to get a good SERP for your website. Fortunately, there are many tools available to help you get the right ranking. This article will explain how to do just that. In the next section, we will discuss some of the most effective SEO practices.

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A SERP is a list of results returned from a search engine. It may not look like the image above, as Google tends to personalize the results. A SERP might also feature paid advertisements. These appear alongside organic results and are clearly marked as Google ads. You may see these ads at the top or bottom of the page, as well as in Google’s Knowledge Graph. However, if your website isn’t included in these, you won’t be seen at all.

SERPs can also include other content. For example, the Knowledge Card on the SERP displays selected facts about the topic you searched for. Google pulls these facts from its huge library of data points and analyzes them to provide relevant information. The LOCAL SEO feature is a great example of this, as it helps searchers find products and services in their area. It also gives businesses the opportunity to advertise their products to local customers.