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If you’ve been creating content for the web for any length of time, you’ve likely wondered: what is a keyword? Keywords can be classified as LSI, Long-tail, Head, and Carewords. While they all have their uses, knowing which ones are most important to you depends on your audience and the nature of your content. Before you can make an informed decision about which keywords to use, you must understand the differences between the three types of terms. Contact us to learn more about Phoenix SEO Geek

LSI keywords 

In addition to the importance of LSI keywords in SEO, there are many other reasons for incorporating them into your content. Listed below are some of the ways you can use LSI keywords to improve your website. These are essentially synonyms of your primary keyword. LSI keywords are also called related keywords, and they are the most relevant and powerful when used in conjunction with other keywords on your site. By using these words, you can improve your website’s search engine ranking and traffic. 

Using LSI keywords in your article can help you get more traffic. They’re meant to appear naturally in your writing. While you’re an expert on your topic, you should be mindful of the opinion of others in your niche. Adding links to relevant third-party content signals to Google bots that your article is relevant to other people’s interests. It’s important to link to reputable websites with high page ranks, rather than direct competitors. 

Long-tail keywords 

The most important thing to remember about long-tail keywords is that fewer websites are competing for them. That means that you must have user-intent-focused content and quality links to be successful. You can also make use of videos, as Google likes to rank videos for real estate queries. And last but not least, use the right keywords when you build your page. You can even use a free keyword tool to find the right long-tail keywords for your website. 

In doing keyword research, you should write down your mission, or the purpose of your website. Once you know your mission, you can create a list of keywords. Long-tail keywords are less competitive, but you should keep in mind that they speak the language of your audience. The main topic and head keywords are easy to think of, but long-tail keywords are not. To get help in thinking of long-tail keywords, you can use plugins to aid you. 

Head keywords 

While SEO is the process of improving your rankings, you should also focus on the importance of head keywords. Head terms are the most popular search queries that lead to a website. While it may seem unimportant to include them in your content, they can make all the difference in your ranking. Google estimates that over 70% of all business services traffic comes from organic search. Head keywords are used to make search engines understand your content. Head terms are found on just 0.02% of all keywords, but they are extremely important. 

High-volume head terms often have low commercial intent. For example, if a user is searching for “software,” it’s unlikely that they’ll complete the transaction. The searcher may already be aware of your ad, and if it’s at the top of the SERP, they’re likely to have already clicked on it. If the searcher is looking for a particular product, however, a long-tail term is more likely to result in a purchase. The same holds for high-volume head terms. 


Understanding your audience’s needs is critical for creating effective copy and content. Carewords play on both the emotional side of decision-making and the need for factual information. Carewords make it easier to identify relevant content and help users achieve their most important goals. To better understand your audience and what makes them tick, use empathy mapping, user testing, and social listening. These tools will help you identify how they express themselves and how they interact with your content. 

Carewords are words that people scan on websites. They guide them through the process of determining whether or not they are in the right place or not. For example, someone searching for a used Ford will look for keywords such as 1.2L petrol engine and five doors. Similarly, a person looking for a postgraduate psychology course in Sydney will be searching for words related to accreditation, industry experience, and cost. Whether the customer is looking for an educational institution or a used car, care words help them make the right choice.