What Is an Ecommerce Platform? 

What is an eCommerce platform? It’s a business model that helps exchanges between independent groups, allowing for the unification of core business processes. The features an eCommerce platform offers will depend on the company’s specific needs. A typical company will be looking for features that improve sales by lowering cart abandonment rates and increasing revenue. Lastly, companies should look for features that improve security. Listed below are the features of an eCommerce platform. 

(Looking for a full-services Phoenix SEO? Contact us today!

eCommerce platforms are a business model that facilitates exchanges between independent groups 

Ecommerce platforms facilitate the exchange of goods and services from independent groups. Examples include online auctions, classified ads, and job boards. Consumer-to-consumer platforms are similar to a flea market, where building owners offer booths for sellers in exchange for a portion of their profits. These platforms are used for small businesses, as well as large enterprises. Listed below are some of the common types of eCommerce platforms. 

They provide unification of core business processes 

eCommerce platforms provide businesses with the capability to manage all of their core business processes in one centralized system. Unified business processes, such as centralized order management and inventory management, can improve visibility across the company, satisfy the most discerning customers, and reduce costs. These platforms also integrate POS, marketing, financial management, and customer service functions. To maximize the benefits of such a system, companies should look for a platform that offers these features. 

They offer dropshipping capabilities 

eCommerce platforms with drop shipping capabilities are great for entrepreneurs who are looking to sell products without incurring overhead costs. They offer a platform for drop shipping by using an online marketplace where you can sell and ship products from a variety of manufacturers. These platforms allow you to focus on selling your products and increasing sales while your suppliers handle all the product development and distribution for you. These platforms enable businesses to scale up and expand to meet increasing customer demand, while also ensuring that orders are delivered promptly. 

They integrate with POS systems 

In a world where more consumers are turning to the internet to make their purchases, ecommerce businesse eCommerce be present across various channels to keep their customers informed. POS integration with eCommerce platforms allows businesses to remain active across different channels while simultaneously promoting sales and helping customers. It also offers a holistic view of business and customer data. Managers of eCommerce businesses recognize the importance of inventory management and streamlining inventory processes. 

They are expensive 

An eCommerce platform can cost tens to hundreds of thousands of dollars. The price of these platforms varies greatly based on their features, software, and after-sales support. Popular platforms tend to be more expensive than less popular ones. Domain names are another recurring expense, which must be memorable and relate to the products being sold. However, domain names can make or break a storefront. Luckily, there are many free and low-cost options.