What Do You Believe Makes You a Good SEO Candidate Website?
Whether you’re hiring an SEO specialist for your company, or just looking for someone to fill a freelance role, it’s essential to get an idea of what factors make you a good SEO candidate. It will help you narrow down your search for the right person, and help you to make an informed decision when it comes to hiring.
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What Do You Believe Makes You A Good SEO Candidate Website?
In addition to the obvious – experience with search engine optimization and related online marketing services – you should also look for the following SEO traits in candidates. Here are some of the most common:
1. A Technical Foundation
An experienced SEO will have a solid understanding of how to build websites that rank well in Google’s search results. This is because they have a thorough understanding of the technical side of website design, as well as the importance of integrating all SEO factors to ensure the best possible user experience and boost rankings.
2. Content is King
Another important factor is the ability to create high-quality, relevant and interesting content for your website. Creating unique content that incorporates target keywords is key to getting your website found in search results and improving its ranking.
3. Authority & Trust
This is an extremely important factor in successful SEO, and it’s something that candidates should be able to demonstrate. The ability to build strong relationships with key influencers and industry experts is important, as well as the ability to create quality content that attracts the attention of the people who matter most.
4. A Strong Understanding of the Searcher’s Intent
A good SEO will have a deep understanding of what their customers are searching for and how to target them accordingly. This will help them to identify the keywords that are likely to drive traffic and sales.
5. A Strong Understanding of Google’s Search Algorithm
In order to optimize your site for search engines, you need to understand the complex algorithms that govern how your website ranks in Google’s search results. These algorithms are constantly changing and adjusting, as Google strives to provide users with the most useful and relevant results for their search queries.
6. A Strong Understanding of How Search Works
Crawling and indexing are vital aspects of the way a search engine works, and the way that your site is structured affects this process. For example, simple navigation links that move a customer seamlessly between internal pages can improve the crawlability of your site, as can having a clean URL that includes the topic of each page’s content.
7. A Strong Understanding of How Google Changes Itself
It’s important for an SEO to be able to keep up with the changes that Google makes in its algorithm, as they can have a huge impact on the searcher’s experience. For example, last year Google launched RankBrain, which uses artificial intelligence to better rank websites on search results pages.
To help you with this, you need to ask candidates about their knowledge of Google’s algorithm and the latest updates that have impacted the industry. They should be able to explain how these updates have affected their SEO strategies and what steps they took to remedy the situation.