What Exactly is a Website Keyword Map?
A website keyword map is a document that helps you to organize all of your keywords and determine how they should be used throughout your site. This can help you to create a more effective content marketing plan that will benefit your website and its users in the long run.
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The first step in creating a keyword map is to collect all of your keywords and identify their search intent, topical relevance, and overall difficulty level. This can be done through keyword research, brainstorming, or other tools. Once you have a list of all your keywords, you can create a map using a spreadsheet or other document that lays them out in groups based on their search intent and topical relevance.
Once you have your keyword groupings, it’s time to find the pages on your website that contain those keywords. This can be done through a tool such as SE Ranking that allows you to crawl your website and gather data on every page. It also provides an opportunity to identify duplicate pages, which is something you need to avoid in order to ensure that no two of your web pages are competing for the same keywords.
This can be especially useful when you’re re-designing a site and want to assign keywords to specific pages during the redesign process. This is important to consider because you’ll need to take into account which pages are already ranking for the most keywords and whether it makes more sense to map those keywords to the new pages or the old ones.
You can also use this information to decide which keywords to target and what topics you should cover with your content. This can make it much easier for you to plan your content ahead of time and get an idea of how you’re going to structure each piece of content.
Another great thing about a keyword map is that it helps to keep your content creation process organized and consistent. This is a huge advantage for any company, but it can be especially beneficial for businesses that have multiple people working on their website (copywriters, SEOs, etc.).
As a result, having a keyword map makes it easier for you to communicate your content expectations and make sure everyone is on the same page so that you can deliver quality content. In addition, it will help you to save time later on when you’re writing content and collaborating with other team members.
Lastly, keyword mapping is an excellent way to track your progress and improve your search engine optimization efforts over time. Having a detailed keyword map is an essential part of any successful SEO strategy and should be revisited frequently.
The best part about a keyword map is that it can be updated as your business evolves. This will allow you to add or remove keywords, which can be a big help in helping to keep your rankings high and your site relevant. It is also a valuable resource for reporting to clients, as it can show them what keywords and phrases are generating the most traffic for your business.