If your site’s ranking has dropped for a large number of website keywords, it’s likely Google has detected some kind of problem with your site. It might be that the pages on your website have dropped out of the index because of an algorithm update or the removal of the “Canonical” tag. If you’re concerned, you need to check out these 12 things to find out if your website is safe.
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Canonical tags drop ranking for many website keywords
Did you know that duplicate content can reduce your website’s search engine visibility? Google has a policy that penalizes websites that duplicate content. Canonical tags allow you to avoid Google penalties for duplicate content. The reason is simple: search engines evaluate content on a first-come, first-served basis. By using the canonical tag, you can delay publication of duplicate content until a specific date.
Mobile-first index
What is the mobile-first index? It is a method that will change the way Google indexes websites from now on. While the desktop version of a website will remain in the index, mobile content will receive priority. If your website is not mobile-friendly, it could affect your rankings. Alternatively, if your website has a good mobile experience, it might get a boost in rankings.
Google’s algorithm update
If your rankings have dropped for a long period of time, it is highly likely that Google has made an algorithm change. While these updates aren’t instant, they do happen over a period of a few weeks. If your rankings have dropped, it’s likely that you’ll see them return within a week or two after Google rolls out a major algorithm change.
User engagement
There are a few things you can do to improve your SEO. First, you can monitor the rankings of your keywords. It is possible for your rankings to dip even though you are doing everything correctly. Google also takes into consideration things like location and device. Even though your rankings might drop, you should still monitor what’s happening to your competitors. Keep an eye on their content, link building strategies, and social media activities. You can even use versionista to monitor your competitors.
Competition
If you’re seeing a dramatic decline in the ranking of your website’s keywords, it may be because a competitor has outranked you. There are several ways to check this. First, turn off personalized search on Google. Next, look up your competitors’ rankings. Do research on them and take appropriate action. If you’re still seeing drops in your rankings, you can take a different approach.
Rank tracking tools
You can use a rank tracking tool if your website’s ranking for a variety of keywords has dropped. For example, you may have noticed that the number of organic hits has dropped, but your website still has a high page rank. But if your ranking has dropped across a wide range of keywords, you need to adjust your strategy right away. Rank tracking tools can help you see exactly what you need to do to keep your rankings intact.
Fixing a drop in rankings
There are several reasons why you might see a drop in rankings for many of your websites’ keywords. Perhaps Google changed the SERP, adding elements to make the results more useful for users. In this case, your website’s keyword may have lost its popularity, and searchers will get to the conversion calculation snippet before reaching your site. This may be a sign that your site has an SEO problem. If this is the case, you need to take measures to fix your website.