What Does eCommerce Mean? 

The term e-commerce refers to the practices of buying and selling goods and services over the internet. The term encompasses many fields, including online marketing, mobile commerce, supply chain management, inventory management systems, electronic data interchange, and automated data collection. Most businesses use an eCommerce platform. While eCommerce is sometimes written with different spellings, the term is often synonymous with online shopping. This article will explore the key terms associated with this field. 

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Business-to-business eCommerce (B2B eCommerce) is the purchase and sale of goods and services online between businesses. These transactions are made by consumers and businesses alike. In contrast to the consumer-centric model, business-to-business eCommerce relies on the power of the Internet to connect companies. B2B websites are customized to fit the needs of businesses of all sizes and can be tailored to meet their specific needs. 

Many B2-B eCommerce companies take advantage of social networking sites like LinkedIn to expand their customer base. This social networking platform offers resources for customer support, including a community discussion board and an in-depth knowledge base. Users can also contact support staff with any questions or concerns. B2B eCommerce can be a lucrative business model, but it is important to remember the advantages and disadvantages of each type of site. This article outlines some of the benefits of B2-B eCommerce platforms. 


With the advent of SaaS for eCommerce, brands of all sizes can sell to consumers directly. Smaller brands can benefit from SaaS because they can build a buyer journey that rivals that of large companies. The provider handles software upgrades and maintenance, and the merchant can focus on growing the business. In addition, the SaaS model requires minimal upkeep and maintenance. Here are three reasons to choose a SaaS for your eCommerce needs. 

The rise of the direct-to-consumer market has created billions in market cap for brands and companies. Consumers have also begun to buy directly from brands and manufacturers, which is made possible by the new SaaS for eCommerce. Brands that engage with their consumers directly will reward them with better customer service and a personalized buying experience. SaaS allows retailers to stay ahead of the curve and remain competitive. 

Online customer service 

There are many different ways to improve the quality of online customer service in eCommerce. Some customers may want a personalized approach, while others may simply want expert advice on how to use your website. Customer service agents should be able to provide both of these types of assistance. A recent Accenture study found that 33% of consumers abandon their business relationships because they feel their interactions with companies are impersonal. When customers feel this way, they are more likely to shop elsewhere, which helps make customer service a key component of your overall online business success. 

The best way to improve eCommerce customer service is to track your performance against the top metrics. These include average resolution time, support quality level, number of tickets closed and converted, number of social media comments, and number of tickets created by channel. Customer service metrics should be measured monthly and regularly, to ensure success. As much as possible, send shipments notifications to customers to confirm receipt. If you can provide these types of services, your customers will be more likely to continue to patronize your brand.