What Does an SEO Company Use to Get You Found? 

A good search engine optimization (SEO) company uses a variety of strategies to improve your website’s ranking on Google and other major search engines. The goal is to drive organic traffic to your website, which can then turn into conversions and sales. 

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Local Search Results 

A local SEO agency can help you create and optimize your business listings on Google, Yelp, Bing, Yellow Pages, and other online directories to boost your visibility in your area and increase your online reputation. They also can help you set up and manage social media profiles, conduct keyword research, and perform other necessary tasks to build a solid online presence for your business. 


Search engines love to see quality, authoritative links from top-tier websites to your website. This helps them see you as an authority in your industry, a key factor in their algorithms to rank you higher. 

Case Studies and Testimonials 

A good SEO agency should have a number of testimonials from clients who have experienced the benefits of their services. These are effective confidence boosters for clients that you can share with them in your pitch. 

SEO is an evolving field, and your SEO agency should be constantly updating its knowledge to stay on top of the latest trends and techniques. It is a bad idea to choose an SEO company that doesn’t have a comprehensive understanding of the latest SEO updates, as you risk losing valuable time and money. 

Reporting and Monitoring 

A great SEO agency should provide detailed reports on how well their efforts are performing and what areas they need to work on to achieve your business’s goals. This will allow you to track your progress and make adjustments to your strategy as necessary. 

Content Creation 

Creating high-quality, engaging content that relates to your business is an essential part of a successful SEO campaign. Your content should be fresh and relevant and include keywords that your target audience searches for. 

Technical SEO 

This includes optimizing your website’s code and content to meet the standards of search engines like Google. This can include implementing a responsive design, optimizing your site’s navigation, and using search-friendly language and themes. 

Inbound Marketing 

An SEO agency can offer a wide range of inbound marketing services, including social media management, content marketing, and email marketing. Managing all these channels simultaneously can be a daunting task for many business owners, but a dedicated digital marketing agency will have the experience to implement these strategies successfully. 

Link Building 

Search engines value quality links and will often penalize low-quality, spammy links. This is why SEO agencies often focus on creating links to relevant websites in your industry that are authoritative and trustworthy. 

Offsite SEO 

An effective inbound marketing strategy should involve offsite optimization as well. This includes content marketing, PR, and social media marketing. Developing strong relationships with influential influencers can help your company gain the trust of potential customers and drive more traffic to your website.