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In the early stages of your ecommerce campaign, you’ll need to determine the exact nature of your funnel. The main elements of your funnel are content, social proof, and demos. Content should answer the query of your visitors, build trust with prospects, and demonstrate the benefits of your products. However, your funnel will be more effective if you’ve developed it in such a way that it attracts qualified leads. Contact us to learn more about

Content that addresses user’s query 

An ecommerce funnel has several distinct stages. The first stage is called the “fixed funnel,” and users must follow the same path from product page to checkout page. Then, once they’ve reached the “flexible” stage, the visitor can choose any path they wish. Some may want to view product reviews or compare products, while others may want to add more items to their shopping cart. This makes the design of content for each stage crucial. 

Social proof 

Whether you’re trying to boost sales or improve the customer experience, social proof is an essential component of your ecommerce funnel. Today’s savvy online shopper looks for more than price when deciding whether or not to make a purchase. In addition to price, they’re looking for signs of awesome customer service, and that’s usually best represented through social proof, like positive reviews. There are a number of ways to focus on one or more of these components, and you’ll eventually build a stellar reputation and glowing social proof. 

One way to build social proof is to use testimonials from industry professionals. For example, Nutraflow uses a testimonial from a M.D. on its homepage. Another type of social proof is case studies. Case studies are in-depth studies of a specific product or service and usually include the problems faced by the customer, how the issue was resolved, and the end results. By combining these elements, social proof can increase conversion rates and boost customer retention. 

Building trust with prospects 

Your website should have a clear and concise user experience. Prospects are evaluating brands based on what they’re looking for and how they solve problems. They may search your website using Google and social media, and they’ll also look for competitive information. They’ll also go further to review pricing and packaging options. If your website has bugs, slow loading pages, and broken elements, they may drop out of the funnel. 

Once you have identified your target audience, you can start building your ecommerce funnel. First, create a landing page that asks prospects to provide their email address in exchange for a lead magnet, which might be the first ten pages of a new novel. You can use Facebook ads to drive traffic to the landing page. Visitors add their email address and download the lead magnet, which then moves them through the funnel. 

Demonstrating benefits of your products 

The main goal of the top of the ecommerce funnel is to attract potential customers by providing them with as much information as possible about your products and services. Whether the product is a physical one or a digital software application, it is essential to showcase the value of your product. To measure your success in this stage, you can measure how many visitors visit a certain page and whether or not they become aware of the product.