What Does a Digital Marketing Consultant Do? 

If you’re wondering what a digital marketing consultant does, you’ve come to the right place. Here you’ll find out the job description, qualifications, and pay for this role. You’ll also learn about the different ways you can benefit from this position. This article will help you decide whether this career path is right for you. 

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Job description 

A digital marketing consultant has a variety of responsibilities and duties that he or she performs for companies. These tasks include assessing performance and measuring campaign spend, creating new growth strategies, and executing experiments to measure and improve conversion rates. This position also coordinates and plans all digital marketing campaigns for a company. 

Digital marketing consultants also create content calendars, documenting the company’s content marketing strategy and providing direction for content creation. Using a template like Trello, Asana, or Airtable, the consultant can assign content and team members to specific tasks and update the calendar to reflect progress. 


Digital marketing consultants have to possess a Bachelor’s degree and relevant professional experience to work in this field. They are responsible for ensuring that marketing strategies are measurable and result-oriented. They must also be able to understand the connections between various digital channels and analyze data. Certifications and courses in digital marketing can help aspiring digital marketers get started in this field. 

Digital marketing consultants analyze the online presence of organizations to come up with effective marketing strategies. They also research marketing tools and ensure that they are used appropriately. As a result, they help brands reach a wider audience and improve their revenue. 


A digital marketing consultant should be paid at a rate close to the average wage in their state. In New Jersey, for example, the average income is $83,789 a year. The highest-paid consultant in the state is the Head of Marketing. If you are looking to hire a digital marketing consultant, consider these tips. 

The amount of money that a digital marketing consultant charges will depend on their experience, and the skills they possess. For example, they might charge per hour or a flat fee based on the project. Moreover, they could price packages based on pre-determined services. In either case, the client and digital marketing consultant can agree on how much the packages will cost. 

Work with an e-commerce model 

A good e-commerce consultant will provide you with a sample of work they have done for similar businesses. They should be able to explain their methodology and why they’re a good fit for your business. In addition, they should be able to answer your questions during a discovery call. Ask about processes, pricing, communication, and success rates. 

E-commerce consultants will evaluate your online store’s user experience and create a user-friendly shopping experience. They’ll also ensure that customers can use different payment options and check out without any issues. Moreover, they’ll help you set up drip email campaigns and set up shopping ads. 


Digital marketing consultants are experts in search engine optimization, the primary method for bringing quality traffic to a website. With more than 3.5 billion searches conducted each day on Google, a website needs to rank well in search engine results. To achieve this goal, content must be properly optimized. In addition, digital marketing consultants must be well-versed in the latest SEO trends. 

When comparing various digital marketing consultants, make sure that you ask about the experience of the consultants. Make sure they are confident about their services and that they deliver on their promises. Moreover, look for a firm that treats clients with respect. The best consultants will understand the specific needs of your business and create a unique strategy for it.