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You might be asking yourself: What is keyword density? You might think that it’s just a ranking factor. In fact, it’s more of a signal to users, a test to determine whether you’re spamming search engines or a signal of user satisfaction. But it’s actually much more complicated than that. Keyword density is a complex algorithm that is based on hundreds of factors, including page length, keyword density, and page content. To understand keyword density, you must understand the principles and factors involved. 

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It’s a ranking factor 

There are many factors that search engines use to determine which websites rank well. These factors can include content, backlink profile, and technical implementation. Understanding them is essential to effective search engine optimization. In this article, we will discuss some of the most important ranking factors. The purpose of this article is to provide you with a basic understanding of how Google ranks websites. Let’s begin with the most important ranking factor. Dwell time: Do people spend more than 10 seconds on a page? If the answer is yes, then the page is ranked higher. 

It’s a user satisfaction signal 

Google’s new study reveals that a website’s complexity plays a big role in the user’s perception of the site. A negative first impression leads to lower satisfaction. Researchers cite previous research to show that people form judgments about a website within 50 milliseconds. For instance, people make snap judgments about health and financial websites. If a site’s bounce rate is high, users will most likely not find what they were looking for. 

It’s an indicator of search engine spam 

If your website contains a high number of keywords, it’s probably searching engine spam. Google has a system that measures relevance based on two factors: on-the-page content and link popularity. When a site contains too many keywords, it’s likely to be penalized by search engines and disappear from the SERPs. Fortunately, there are ways to prevent this. Here are 3 common ways to prevent search engine spam. 

It’s a test 

The SEO keyword density factor is a critical ranking factor but no longer a primary one. Too much keyword density may actually lead to penalties from Google. There are several ways to avoid keyword stuffing and keep your content relevant. Here are some examples of good and bad keyword density. First of all, avoid stuffing your content with keywords. Instead, use synonyms for them instead. Second, keep your content sound natural, rather than clumsy and forced. 

It’s a tool 

Using a free keyword density checker is a simple way to find out how many times your target keywords appear on a page. However, it can be time-consuming and resource-intensive. There are several keyword density checkers available online, including Moz’s On-Page Grader. The free tool requires the URL of your site, page text, and the “I’m not a robot” captcha. You can use this tool to check your keyword density and get a rough estimate of how much content you need to optimize.