If you’re asking, what do SEO companies actually do?, you’ve come to the right place. Search engine optimization is the process of improving your website’s visibility in search engines for specific business keywords. SEO services can help you achieve this goal by converting clicks into cash. Unlike Pay-Per-Click advertising, SEO is a proven, organic method of increasing website traffic. However, not all SEO companies are created equal. To ensure a successful campaign, they have to be able to convert those clicks into cash.

SEO companies work with both on-page and off-page strategies. On-page optimization is primarily focused on the website’s content, including keyword-rich pages and title tags. Off-page SEO, on the other hand, involves strategies that increase site authority. Depending on your website’s goals, the SEO company may recommend off-page tactics such as link exchanges, content creation, and social media marketing.

Search engine optimization professionals have to learn on the job. They may have experience with past clients, agency internships, or front-end development, or they may have acquired GA certification. If you’re still unsure, ask them to provide examples of their work, including portfolio pieces or case studies. Before hiring any SEO company, make sure to ask about the content of the contract and how to cancel if you’re unhappy with the results.

SEO companies may also conduct research and analysis on your website’s current state. A deep dive into Google search data helps them better understand your site’s potential audience and develop a roadmap for enhancing it. Account managers also educate you on the results of their analysis. They also set up a schedule for routine check-ins with you. These meetings should last an hour or more, and give you time to review the SEO campaign. Account managers may ask you to provide input on specific areas.

While SEO services can increase your site’s search engine rankings, they don’t bring you traffic overnight. This is because SEO requires continual vigilance. Google updates its algorithms frequently and competitors move around the rankings depending on their marketing strategies. SEO agencies continually track rankings, traffic, engagement, and conversions to help ensure that future work is as effective as possible. Therefore, you can never guarantee success with SEO services.

An SEO agency utilizes the most current techniques and tools to boost your website’s ranking on search engines. They optimize the structure of your website and content to help search engines index your website. Using these techniques, SEO agencies can improve your website’s rankings and earn you more revenue. And they are flexible, which means they can adjust to your unique business needs. Your website’s performance will be boosted and your customers will thank you!