There are a variety of reports available within Google Analytics. Let’s look at a few of the most common ones. Goal Overview is perhaps the most important. It tracks specific interactions, including conversions (when a visitor makes a purchase). The Goal Overview report lets you see which pages and channels are generating conversions, and over what time period. The Goal Overview report can be useful to compare recent data to historical data, and help you determine whether your company’s goals are being met.


Google Analytics reports are available in several formats. The default reports are a list of top-level statistics and a snapshot of your current audience. You can see the number of unique users, sessions, page views, and bounce rates for the past week or select a time period for more detail. You can also view your reports in real time with the “Realtime Reports” option. To see detailed information about your website traffic, click on the “Realtime” tab at the top of the dashboard.

The Realtime Overview tab in Google Analytics shows data on user location, audience, and traffic data. This report also shows data for specific cities. Users can select which city they live in to see how many people visit that city during a certain time. This report will help you understand how to optimize certain pages or answer questions. Google Analytics also allows you to remove visitors who typed in a brand keyword directly into the search box. This option is only available to Google Analytics pro users and requires an advanced understanding of your website’s traffic.

Lifetime Value

Lifetime Value reports in Google Analytics are a great way to measure how valuable your website is to your brand. Lifetime Value data reflects the number of visits a user makes over a lifetime. Some metrics, such as transactions per user, indicate whether a visitor is likely to make a repeat purchase. Nonetheless, these reports can be tricky to read, so we’ve compiled a guide to help you interpret them.

To calculate the lifetime value of a user, you must set the date range in which the user has visited your website or mobile app. You can specify a range between two dates, such as the acquisition date, to get a more precise result. The report also allows you to customize the date range for calculating lifetime value. For example, if you are interested in how many times a user visits your site over a week, you can choose a date range of 90 days.

Navigation Summary

To get more information about your website’s user flow, you can use the Navigation Summary report in Google Analytics. This report lets you pick a particular page on your website and see what your visitors are doing before and after they reach it. It also tells you which pages your visitors have visited before. After you click on a page in the report, you will be taken to its related navigation page. This report is extremely helpful in understanding how your users navigate through your website.

You can also use advanced rules to isolate specific aspects of your site’s data. You can use the navigation summary to improve the CTAs or conversion rates of your site. The report also shows the number of users who have clicked on your links. To create these advanced rules, click the plus sign (gear symbol) in the mid-screen. This will display a list of your most popular links. After you’ve gathered this data, you can move on to the next step: creating segments.

Users Flow

In addition to measuring conversion rate, Users Flow reports in Google Analytics can show you how visitors move around your site. Depending on the type of traffic you have, these reports can show you where traffic is flowing and how much interaction you are seeing. They can also help you troubleshoot any problems with your site by providing insights into traffic patterns and comparing the efficacy of different sources and channels. Here are some tips to get the most from these reports:

One way to understand the behavior of visitors is to review the Users Flow report. This report can help you determine which content is resonating with users. If visitors are leaving your site after viewing a page, this report will help you discover what content keeps them on your site. It also provides insight into how to better engage them with your content. It breaks down the movement of users into a clear visualization. This helps you make better decisions about what content to create and how to improve it.

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