What Are the Most Important Google Ranking Factors?
There are more than 200 ranking factors on Google. With over 5.14 billion searches a day, Google rules the Internet and dominates the rest. The number of ranking factors is constantly changing, and you may be wondering what is important when it comes to your website. To help you determine the most important factors to rank high on Google, consider the following:
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Content
There are four main types of content on the web: informational, video, images, and other formats. Regardless of the medium, the main selling point of content is its angle. Google seeks to display the most relevant results at the top of its SERPs, so making your content useful and interesting will help it rank better. However, content length does not always matter. You should aim for more than one page of content if you want to rank higher on Google.
Backlinks
In the latest update by Google, one of its most important ranking factors has been backlinks. The more authoritative domains linking to your website, the higher your chances of ranking for the most popular keywords. The number of referring domains also influences your ranking. Hence, you should mark your links from commercial domains as commercial. This way, your external links are not marked as spam by Google.
Page category
The page category is one of the most important Google ranking signals. Searchers naturally want quick and accurate answers when they type in a query, so Google shows relevant pages at the top of the search results. Google uses a set of criteria to determine whether or not a page is worthy of a top search result, including the content and links on a page. The more relevant pages appear on the first page of search results, the more likely they are to be clicked on.
Page authority
Page Authority is a metric that can give you a rough idea of how likely you are to rank well on Google. It is not used by Google, however, and its estimations are not always accurate. Understanding what makes it valuable can help you decide whether or not it is worth using for your SEO. The Page Authority system was created by Moz and is scored on a one-to-one logarithmic scale. This metric is a useful tool for publishers when choosing their link profile.
Relevance signal
As you can see, the relevancy signal is one of the most important SEO factors for website success. Without relevance, Google won’t be able to serve the best results to its users, so it tries to understand the content of web pages to determine how relevant they are to the searcher’s query. Although having relevant keywords in the body of your content won’t improve your Google ranking, including them in the title and meta description will.