The doorways are the pages that appear when someone enters a website. A doorway page is a landing page where a visitor lands before they decide to engage with the company. If you have a site that’s been around a while, you may have found that the traffic to certain pages is much lower than it used to be. You might have even noticed that there are pages that aren’t getting traffic at all. These are known as doorway pages and they can make or break your ability to grow your traffic.
“What Are The Doorway Pages?” I’m often asked about the various ways to market products online. After all, most websites have several different marketing avenues they can use to try and get potential customers to become customers. But what is the most effective one to use? Do they all work equally well? Or are some better than others? This video is going to provide you with the answer to all of that and more.
Many of us know how important it is to get people to click on our links in search results, but we may not have considered the fact that many people visit websites based on the text of those websites. In other words, when we put out information about our businesses online, we should also make sure that it is written in a way that is appealing to both our visitors and search engines. In fact, according to a study from Demand base, most consumers will likely read less than 10% of the content on a website before clicking to another website. So, we should be using doorways pages to redirect readers away from dead-end pages and bring them to pages that offer more of what they came for. A doorway page is a page on a site that serves a different function than the main landing page for that site. For example, the main landing page may be an informational page with a lead form. On the other hand, a doorway page might be a page with testimonials or customer reviews that are designed to drive traffic back to the homepage.
In conclusion, when you’re writing your homepage, think about what types of users are going to visit your site the most, and give those visitors something they’ll want to read, watch, or hear when they arrive. In addition, the doorway pages on your site are designed to attract new users who are actively searching for a solution to their problems. As a result, they have to pay attention to the page itself and read, click through, and ultimately purchase the product that it offers. For the doorway pages on your site to work, you need to make sure that they match the personality and voice of your brand.
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