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With the growing popularity of YouTube and social media, more and more companies are using video to market their products and services. While some of this is due to a change in technology, there are also many reasons why you should add videos to your marketing strategy. 

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Increased Reach and Engagement

The number one reason why video is a great marketing tool is that it can be used to connect with a vast audience online. This is especially true when you combine it with other forms of content, such as blog posts, email campaigns, and landing pages. 

This is because visuals are a much easier way to transmit information to the brain than written text. For example, studies show that the human brain processes images 60,000 times faster than text. This makes video the ideal medium for capturing attention and engaging audiences. 

Another great reason why you should include videos in your marketing efforts is that they are a powerful way to humanize your brand. Consumers are much more likely to trust a company that they can relate to, which is why it’s so important to make your business appear personable and accessible. 

Improved SEO (Search Engine Optimization)

Search engines like Google look for keywords in your video content, which will help you rank higher in searches. This can be especially helpful for local searches, where local customers are searching for your services. 

Increased Dwell Time and Conversions

The amount of time a visitor spends on your website is a major search engine ranking factor, which can have a direct impact on how well your site performs. By adding video to your site, you can increase the time a visitor stays on your page and increase the chances of them clicking through to your landing page or making a purchase. 

This is especially important if your site is an eCommerce platform where visitors want to see the product in action before they buy it. Creating a short explainer video that shows a customer how the product works will help increase conversions and sales. 

It can also be a great way to get consumers to watch the entire video, increasing their likelihood of completing a purchase. This is because video content on mobile devices can be watched the full screen, which allows viewers to see the entire video without distractions. 

In addition, incorporating a simple call to action at the end of your video can be an effective way to drive conversions and increase sales. A call to action in the form of a button or link can lead a potential customer directly to your landing page or purchase page, where they can purchase the product they’re looking for. 

The best way to get the most out of your video is to implement, test, and measure. This will ensure that your video is performing as best as possible and helps you determine what strategies are working and which ones need to be tweaked.