What are the benefits of incorporating video into your SEO strategy?
If you’re looking to boost your online marketing efforts, video is a great place to start. Not only can it improve your SEO, but it can also help you engage with your target audience and convert leads into sales. (Searching in Google, “Dental Clinic SEO“? Contact us today!)
Here are five reasons why incorporating video into your SEO strategy is a smart idea:
1.Video helps you rank better for relevant search queries (and generate more inbound traffic).
Videos can be used to promote your brand, products and services by providing valuable information about them. This can include product demonstrations, a breakdown of features and benefits, and tips on how to use them.
2. Video is a highly shareable form of content.
The amount of social shares a video gets is another important factor for search engine rankings. Social users tend to share videos that they find informative and helpful, which means your video could have a lot of potential for generating organic traffic and backlinks.
3. Incorporate keywords into your video descriptions and titles.
As with all forms of content, a keyword-rich title can help your video to stand out in search results. It can also tell search bots what your video is about, so it’s important to optimize your video titles for the keywords that you want to rank for.
4.Use creative storytelling and humor to attract viewers’ attention.
When it comes to video, creativity can make or break it. Rather than shooting stiff videos that are only about your product or service, try to appeal to human interests using inventive storytelling, benefits-based language, and strong emotional connections.
5.Use a video hosting platform that’s widely adopted.
Host your videos on a popular and credible video hosting platform like YouTube, Vimeo or Wistia to ensure the highest quality and best user experience. These platforms will already be able to deliver your videos to a large audience and get them indexed quickly.
6. Embedded on relevant web pages.
Adding video to your website can be a great way to increase engagement and boost conversions, especially when used in conjunction with other types of content. This is particularly true when your video is a useful and interactive piece of content that can educate, inform or entertain your viewers.
7. Boost your SEO with relevant metadata and tags.
A good video SEO strategy should incorporate the right keywords into your metadata, title, description and links. Having the correct keyword density and linking to your website in these elements will help your video to rank for more relevant search queries and to gain greater visibility in SERPs.
8. Boost your organic traffic with rich snippets.
Google prefers to display video results in rich snippets, so including your video’s URL within the video content itself is key. This will enable the video to be indexed and appear as an additional body of content in search results, which can dramatically boost your organic traffic.
9. Embedded on relevant web pages.
Adding video to your website is a great way to boost engagement and conversions, as it allows your audience to interact with your brand in a more personalized way. It can also help your website rank higher in search results because it will be more qualitative and easier for search engines to index.