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Video marketing can boost your business in a variety of ways. It can increase conversions by up to 80%, especially if it is used on landing pages. However, it can also be used on any online page to showcase a product’s features and functionality. In addition, a recent study from Animoto found that 75% of consumers prefer videos over text. In addition, engaging videos can get more views and result in better conversions. 

Customer reviews 

If you’re a small business owner in need of video marketing, you’re not alone. Approximately 80% of online traffic is comprised of consumers who are seeking video content. Despite this, most businesses only have video content on 5% or 10% of their website. 

Case studies 

Case studies are a great way to increase the credibility of your business and provide the social proof that potential customers need to buy your product or service. These videos feature real customers using your product or service and provide detailed evidence to support your product or service claims. In addition, case studies are an excellent way to establish an emotional connection with your potential customers. In order to create a compelling case study, you should choose a subject that is relatable to your audience. Also, make sure to use an appropriate video style and content that is in line with your brand. 


Video testimonials are a tried and true method of marketing that have proven to be effective in closing sales and boosting conversion rates. In fact, a Wyzol study found that 2 out of 3 people were more likely to make a purchase after viewing a video testimonial. 

Bio videos 

Bio videos are a great way to introduce yourself to potential customers. They’re also an excellent way to personalize your brand. Employees can introduce themselves in their own voices, which will make your business seem more human and authentic. These videos can help you attract new employees and build stronger relationships with existing customers. 

Announcement videos 

Video marketing is a great way for small businesses to reach out to potential customers. It can also help increase foot traffic to a location. Announcement videos are also an effective way to create buzz about new products. These videos are often small and serve as teasers, demonstrating the benefits of a new product. 

Educational videos 

Educational videos are a powerful way to market your small business online. Not only can they educate potential customers, but they can also generate trust. A video explaining how to fold a napkin, for example, can have over 182 million views. Other forms of educational videos include product demonstrations, Q&As, and guides. 

Product videos 

A product video is the perfect way to show off your product or service and attract new customers. These videos can help your small business grow and expand. You don’t even need a physical product to create a product video. For example, if your small business offers coffee and tea services, you can make a short video demonstrating the benefits of your product or service.