What Is SEO or Search Engine Optimization?
The question of what is SEO or search engine optimization is too broad to answer in a short answer. Each person has their idea of what SEO means. However, we need common definitions to ensure a uniform industry standard. This article will cover some of the basics of SEO. Keywords, Meta description, Backlinks, and On-page optimization.
Keywords
Search engine optimization (SEO) is a key component of website design. Keywords are used to improve page rankings and help people find websites easier. They also help make content relevant to searchers and thus more likely to be clicked.
Meta description
An SEO meta description can help you boost your rankings in Google. It should contain the most popular keywords to increase your CTR. If your meta description is not relevant, Google may omit it from the search results. The more relevant your description is, the more likely people will click on it.
Backlinks
Search engine algorithms recognize backlinks as valuable links, and reward them accordingly. This means that your website can get more traffic by having backlinks from relevant sites. An example of a relevant backlink is a real estate brokerage page that links to a page that lists local properties. Relevant backlinks also have authority.
On-page optimization
On-page optimization is the process of optimizing web pages for search engines. This includes ensuring that URL structures are easy to read and that social media share buttons are visible on the website. It also includes using meta descriptions and title tags, which are small pieces of text that are displayed with your web link in search results. Yoast SEO is a good WordPress plugin to help you with this. Without these optimizations, your site will not rank well.
Image-based optimization
One of the best ways to boost organic traffic is to optimize your images for search engines. Adding optimized images to your blog posts will improve the user experience and drive more traffic to your site. Using SEO-friendly photos will also decrease your website’s loading time. Google emphasizes fast page load times in its search algorithm, and this can make a difference in your website’s search rankings.
Technical site audit
An SEO technical site audit can help you to improve your site performance by highlighting any potential security problems. You should be aware of the warnings provided by Search Console, which are related to unauthorized downloads, malware, and deceptive pages. If you discover any of these issues, it is a good idea to fix them immediately. Alternatively, you can request Google to review your security measures.
Certification
If you want to improve your SEO skills and increase your career potential, you should consider getting an SEO certification. These courses teach you the fundamentals of SEO and how to optimize your website for different platforms. The course content is designed for those new to the field, as well as those with more experience.