There are several ways to measure page speed, with different metrics highlighting different feedback milestones. The ‘first meaningful paint’ metric, coined by Google, is the most common metric for user-perceived page loading experience. It refers to the time it takes for the primary content – usually a banner or visible text – to show up on a page. If the page is an e-commerce website, this content could be product images.

 

Page speed is a ranking factor for desktop searches 

Google has been using page speed as a ranking factor for desktop searches since 2010. It recently announced the speed update for mobile searches. Page speed affects bounce rates and Google wants users to stay on a website instead of bouncing to the next site. In its announcement, Google cited studies that show that pages that take longer to load increase bounce rates. So, it is imperative to keep your website as fast as possible. 

Google has announced that the average mobile landing page takes 22 seconds to load, while the average desktop page takes 3 seconds. Since people are impatient, page speed is crucial for conversion, user experience, and overall customer happiness. OptinMonster recommends that you make your site as fast as possible. If you’re concerned about this factor, use an SEO tool like GTmetrix to see how fast your page loads. 

Image compression improves page speed 

As a rule of thumb, the faster a website loads, the better. If an image is overly large, it will impede page speed and take up more data than it needs. However, if the image is needed on more than one page, it may be necessary to upload a different image size for each page. Compressing images will help reduce the size of the file while still maintaining excellent quality. 

Increasing the page’s speed is essential to ensure its success. Studies have shown that 39% of users will leave a webpage if it takes too long to load. Additionally, every second an image takes to load increases the bounce rate, which is a measure of the website’s success. Therefore, optimizing images can be an effective strategy for improving page speed. While it may not be possible to completely remove image-related codes, you can optimize your HTML and CSS to make them smaller. 

Website responsiveness affects page speed 

If your website is not mobile-friendly or is not responsive to different device types, it may harm your ranking. Users will not stay long on a page if it takes too long to load. In addition, page speed has a direct bearing on user experience. Google’s latest Page Experience signals look at factors that affect the user experience. One of these factors is page speed, which is closely tied to website performance. To overcome problems related to page speed, it is necessary to know how to measure it. A measurement tool called ‘LCP’ can help you do this. This metric shows how quickly your main content loads on the page. 

Page speed is important for SEO. Google recommends a server response time of 200 milliseconds. However, this number may vary for each website. As a rule of thumb, the faster the page, the better. A slow page can frustrate users and cause them to bounce. A website that loads too slowly can lead to a lower ranking on Google’s SERPs. Hence, it’s crucial to ensure that your website is responsive to all devices. 

Content delivery network speeds up page speed 

Content Delivery Networks, or CDNs, are a group of servers that deliver content based on a visitor’s location. They improve page speed by delivering content closer to where a visitor is located. A CDN can improve page loading time by as much as 200%, which means your site will be faster than ever! The CDN also helps you gather valuable analytics and intelligence on your end-users. With these insights, you can take actionable steps to improve your page’s performance and increase your site’s search engine ranking. 

The speed of a website can have a significant impact on its ranking on Google. Slow page speed can cause users to click away and be dissatisfied. Google considers bounce rates when ranking websites. Besides that, slow page speed reduces the session duration of users, which can negatively affect page rankings. For this reason, many webmasters are turning to Content Delivery Networks (CDNs) to improve their site’s speed. 

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