What Are Off-Page SEO Techniques?
Off-page SEO techniques are activities done off of your website in an effort to improve your search engine rankings. These include backlink building, social media promotion, and branded searches.
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Using these tactics can help you boost your brand’s presence in the search engines and increase its visibility, which ultimately results in more conversions. However, it’s important to note that not all off-page SEO techniques work equally well for every business.
Create a database of reporters and influencers to build relationships with
The key to effective off-page SEO is to make connections with journalists, bloggers, radio personalities, podcasters, and others in the media. These people have access to a lot of relevant content, and they’re on the lookout for interesting new research and ideas.
2. Share your unique market research with the world
In most cases, conducting original market research and sharing it with others is an excellent off-page SEO strategy. These pieces of content are exclusive to your brand, and they’re likely to receive great attention from media outlets and influencers who share them.
3. Use broken link building
One of the most powerful off-page SEO techniques is broken link building, where you find broken links on other websites and ask them to replace those links with a resource you’ve created. This is an easy way to start a relationship with webmasters and earn more backlinks down the line.
Partner up with a brand that shares your values
A great way to build authority and trust is to partner with a brand that aligns with yours in a mutually beneficial way. This could be through hosting an event or launching a joint product.
5. Promote your site through reviews
Reviews make up a big chunk of reputation management and are an excellent off-page SEO tactic for businesses looking to establish their online presence. These reviews can influence Google’s algorithms, which can be a significant factor in determining your website’s search ranking.
6. Invite expert authors to write for your site
Guest blogging on other sites is a great way to gain backlinks and establish yourself as an authoritative voice within your niche. It requires a little bit of commitment on the part of your staffer, but it’s well worth it when it pays off.
7. Get in touch with tertiary education institutions
Schools, colleges, and universities are all respected by search engines and may be willing to link to your site if they’re convinced that you offer valuable information and resources. You can also promote your scholarship or bursary funds on these pages, which is a great way to boost your brand’s reach and credibility.
Use internal links to connect different sections of your website
As with any other off-page SEO technique, internal links are a crucial part of establishing your site’s URL hierarchy and giving individual pages value. They can also help you improve your search engine rankings and provide a good user experience.
9. Focus on generating quality, relevant backlinks
Backlinks are still one of the most effective off-page SEO factors for improving your site’s ranking. But generating backlinks at scale isn’t easy. As with any other off-page optimization technique, you need to have a sound strategy in place and be persistent.