What Are Digital Marketing Tools For Small Businesses? 

Several tools are available to help small businesses grow. These include email marketing, landing pages, and forms. These tools can help keep a funnel of leads moving to make sales. These tools are available for free or for a fee. Depending on the complexity of your needs, you can pay for a basic plan or upgrade to one with advanced features. 

(Searching in Google “Hotel SEO“? Contact us today!)


ActiveCampaign is a powerful digital marketing tool that allows you to track website interaction and conversions. With this software, you can understand how visitors behave on your website and adjust your content accordingly. The program also provides insights into customer behavior throughout the buying cycle. It also helps you define goals and respond to conversions. The platform supports several communication channels, including SMS, email, and site messaging. 

ActiveCampaign has a comprehensive knowledge base and extensive customer support, including email, phone, and chat. Emails are typically answered within 24 hours, and phone support is available during business hours. Additionally, the ActiveCampaign website hosts a knowledge base with how-to guides, webinars, and videos. 


Digital marketers use Slack to coordinate their work and share relevant content with their teams. It also allows them to create and edit cards, add notes, and assign topics to different teams. The tools help digital marketers keep track of everything, and they are extremely useful for remote teams. They can also connect with tools like MailChimp, which helps them build email lists and convert customers. 

Slack is free and open to all levels of experience. New users are introduced to key channels, which serve as seeding grounds for discussions. Community owners generally stick to a small number of channels to keep discussions more relevant and livelier. In addition, Slack features a community where high-profile industry experts are always ready to chat. These experts even reward top contributors with a yearly thank-you gift. 


Hootsuite is a digital media management tool that helps you organize and manage your social media activity. It also has an analytics feature that shows your ROI from social media. You can create professional reports and track the keywords or terms that are being used in social media conversations. It also allows you to track content on social media and make it available to your followers. 

This digital marketing tool enables you to collaborate with your team, and keep track of which posts are the most popular. It also allows you to track traffic from different campaigns and provides multiple integrations with SaaS companies. Its email drip campaigns are particularly powerful. Another great tool is Asana, a collaborative work management system with a visual emphasis. It also includes a Portfolios function that keeps track of project status. 


PersistIQ is a digital marketing tool that helps you keep an eye on your email campaign. The tool offers several features that will help you maximize the performance of your campaign. The platform includes safety checks and an auto-send feature. The Auto-send feature will automatically send emails to subscribers based on their preferences, but you can also set up manual email sending for early-stage campaigns. 

PersistIQ also integrates with Salesforce and can connect your existing CRM, email system, and other tools. This feature allows you to automate repetitive processes, eliminate human errors, and streamline your workflow. 


The Zoom platform is one of the most popular applications when it comes to digital marketing. This tool allows people to connect instantly and in seconds. Its accessibility makes it a great tool for remote digital marketing teams. It is also available on most devices and lets people be creative when using the Internet. Besides, it has a freemium model, which allows anyone to try it before they commit to paying for it. 

It was Eric Yuan, the co-founder of Zoom, who came up with the idea for the service while he was still a college student. He grew up in Shandong Province, China, and studied at the Shandong University of Science and Technology. He earned both his bachelor’s and master’s degrees in computer science and applied mathematics. When he was a freshman in college, Yuan was bored with the long train rides and envisioned an alternative to this.