Twitter is one social media platform that deserves the attention of business owners.
Let’s look at 10 tips and tricks on Twitter marketing strategy for online businesses to adopt in order to use Twitter effectively.
Using social media effectively is one powerful tool for expanding your online business, in terms of brand recognition and revenue.
Getting users to click over to your website (and hopefully buy) when they are already surfing social media is a worthwhile objective.
However, you can’t just create a slew of social media accounts and expect people to find you.
Like any aspect of business, it takes focus and effort to have a social media presence that brings you to value, particularly in the form of revenue.
Twitter is one of the most popular websites on the planet, making it an excellent social media network to promote your business’s Twitter ads.
The goal of an influencer marketing campaign is to increase brand recognition and generate revenue through increased traffic. The more people who know your business, the more money you make.
But how can you make Twitter work for your business?
Twitter for Business – 10 Twitter Marketing Tips & Tricks
1. Define Your Business Goals
If you want to be successful on social media, it’s vital to figure out why you’re doing it. As the old adage goes, time is money, so don’t go into Twitter unprepared.
You need to be able to answer the “why” behind your company’s presence on Twitter, and you must also be able to answer whether or not you’re meeting that “why.”
Some examples of business objectives for your Twitter presence include:
- Building your brand and awareness of your products and/or services
- Generating sales
- Increasing customers and customer loyalty
- Driving customers to your website
You may then create measurable objectives to measure your progress after you’ve determined your company objective(s).
For example, if you want to increase sales, your objective might be “generate 10 new monthly sales via Twitter directly.”
If your priority is driving visitors to your website, the objective might be “attract 30 new customers each month through Twitter.”
As with any time you establish goals, it’s critical to compare where you are now against where you want to be. To track progress, compare your present situation to the goal every so often..
2. Spend Time On Your Username and Profile
Don’t just create a Twitter presence without spending some time and care on the company’s name, as well as its profile.
The SEO campaign is all about driving traffic to your site. To reach the goal of increasing visibility and improving search results, you need a solid Twitter marketing efforts in place that works. In this stage, we’ll develop your brand the way you want it while also fostering trust and improving search rankings.
Your username may be as short as your company name, but the name you pick should aid in the memory of your organization.
Depending on the size of your business and your objectives, you might want to have only one Twitter account or several.
You could want to bring different accounts together, or if your company has several branches with varying objectives, you may want more than one Twitter account.
Then spend time on your profile or bio.
Your Twitter bio is indexed by search engines, making it a visible first point of contact for potential followers and consumers on Twitter and elsewhere.
It’s OK to have some fun with the bio if that’s the personality of your business.
But remember that a potential follower needs to have a clear understanding of your business and what your brand is about.
Things you should consider including in your bio include:
- Your name or the name of your firm. Use your most well-known name, and make sure it’s used across all of your social outlets.
- Your Twitter username is your business name.
- If you don’t know where you’re going, use your physical address or a phone number.
- Your website’s name (domain) is the web address that appears in your browser window when you visit a search engine. If you are creating a new website, the name of the domain should not include any personal information about yourself or your company; otherwise, it may draw unwanted attention.
- Background image: make sure to include the Twitter background image to show off your business even more. Don’t forget to fill it in.
Image: Temple & Webster is a great example of a well-formatted and styled Twitter profile.
You can also think about whether you want to add the following to your profile:
- A slogan, if your company has one
- Targeting your audience with a keyword or two
- Including a call to action
- Adding another link beside your website
- Using a hashtag or two
After you’ve finished setting up or updating your Twitter account with your username and profile/bio, show it off! post twitter videos, blog post, schedule tweets, and other effective Twitter strategies.
Include it on your website, in your email signatures, and on any physical assets like delivery cars, if relevant.
It’s also apparent, but double-check to see whether the privacy setting is set to private – you don’t want your public profile to be hidden.
3. Get Going With Great Content
It’s time to go on Twitter and do the legwork necessary for gaining followers, interacting with people, and converting them into customers.
You now have 280 characters per Tweet to create great content on Twitter.
It’s true that this isn’t a lot, so it needs to bring value.
It’s typically more difficult to create shorter content than lengthy material, so tweets need to be brand-focused and simple to read.
Make them resonate for followers, or drive them to a call to action.
Some ideas to consider:
- Hashtags should be used, but not too often. This will help ensure that as many followers as possible see your material.
- Hashtags help you organize your tweets so that they are grouped with other relevant material on Twitter.
- Using hashtags helps other Twitter users find your content easily, and you can use hashtags to find influencers and others in your industry.
- Help your followers: learn about the interests of your followers and provide them with content they will value. Monitor tweets and respond to your audience. You can also use Twitter to supplement your customer service.
- Share valuable information: Avoid being scared to re-Tweet excellent content if it pertains to your business and is important to your audience.
- Say what you need to and no more: Sometimes 280 characters is too much. You don’t have to use all the space allowed, if less will drive home the message effectively.
- Use multimedia to your advantage, as it will lead to greater interaction: video, images (including infographics), and GIFs are all good examples of this. People continue to be attracted to stunning photographs thanks in large part to the popularity of videos.
Image: BBC Tweet: when you think of the topic of Vegan, you don’t usually think of the BBC as a resource, do you? The image above is a classic example of a brand integrating a hashtag into its content without it seeming spammy and overdone. Now when people search for ‘vegan’, they will discover that the BBC is a great resource.
Always focus on quality over quantity, whether that’s the number of posts per week or the amount of content in a Tweet.
4. Keep Twitter Unique
While there are several tools that allow you to post to many social platforms at once, it’s worth considering how distinct your Twitter postings might be.
When fans see the same post on Twitter, Instagram, Facebook, and other social media accounts they are less likely to return.
Make it worth their while to follow you on Twitter for fresh, unique material.
Furthermore, each social network has its own set of norms and a distinct user base.
Each network is a separate entity, so you’ll need to create a strategy for each one if you want to track your success across them.
You may want to automate tweets regarding blog posts if writing frequent blog articles is part of your entire internet strategy, but this does not imply that other Tweets should be automated.
Make it a point to create fresh material on a regular basis.
When you’re crafting a tweet, don’t just focus on the text; consider including photos, if appropriate.
5. Tweet Regularly
An effective Twitter campaign, like any other marketing endeavor, takes work and time.
You should set a goal to Tweet at least once a day.
You also need to keep an eye on Twitter, keep track of industry developments, look for brand mentions, check what’s hot, and respond to followers and clients.
6. Don’t Use Twitter Just to Sell
Don’t make it about selling your products and services every time you post on Twitter.
Twitter is all about reaching new audiences and connecting with them..
The aim of interacting with your audience is to make money.
However, the sales and income will come from customer interaction, not constant marketing.
Use your Twitter presence to attract consumers and not force them to buy anything.
Make an effort to assist, interact with, and connect with individuals.
If they feel connected to you through your Twitter profile rather than a hard sell, they’ll want to learn more about your items and services.
Image: A tweet put out by Tesla. You can see that they are not just promoting their products. They know that their target audience is interested in sustainable and renewable technology. This is a classic example of keeping audiences engaged through non-commercial content.
7. Use Twitter to Listen, Not Just Talk
Twitter is an excellent tool for communicating with followers and attempting to convert them into consumers, but it’s also a great place to listen and use the knowledge gained to boost your company.
For instance, you can use Twitter to listen and:
- Learn about your competition
- Gain feedback on how your brand is perceived
- Learn what the Twitter community is saying about your specific industry
- Track whether users are actually mentioning your brand
- Track what topics those who engage with you are interested in
You may track mentions of your brand’s name or product names, as well as CEO or other public figures’ names; catchwords and campaign slogans on Twitter.
Don’t forget to look for any misspelling of each of these terms.
You may discover popular subjects by content, hashtags, and search phrases as well.
8. Be Engaging
It’s not only about the number of followers you have on Twitter that determines your success. One of the most important methods to achieve your goals is to interact with your consumers.
When it comes to connecting and interacting on a personal level, Twitter is all about it. You may take advantage of this by engaging with your followers and consumers.
Here are some ways to be engaging:
- Follow your network on Twitter: Learn about your followers’ interests and requirements by looking at their tweets. You might discover something that would be beneficial to your company.
- Follow your field: Follow the most important individuals in your industry to build a relationship with them. You might be surprised if they follow you back. You may reach out to people and develop a following by following as many individuals in your sector as possible. You can stay on top of the latest developments in your field by monitoring everyone you follow.
- People want you to respond quickly on social media. Respond just as you would to a customer service phone line or when someone comes in to see you in person – answer promptly if a Twitter follower contacts you or mentions you.
- People like to be re-tweeted, liked, and followed; the same as individuals enjoy having a celebrity or business follow them.
- People enjoy seeing #(their username) mentions, hashtags, and tags on their social media pages. This can include influencers and other organizations, as well as your consumers and potential customers.
- This is where your site should shine. Interactivity is crucial for gaining new visitors who will be more likely to purchase from you in the future. You might conduct a poll of users or tweet a question and ask people to respond. This could range from product feedback, advise on new goods, or even consumer service comments. Be ready for honesty!
Image: Another example from Elon Musk. He stays engaged with his audience, followers and people he is following by retweeting their content. This is what Twitter is all about. Connecting with your community, and discovering new ideas or people.
9. Learn From Others
There’s nothing unethical about adopting successful tactics from other businesses and modifying them to fit your requirements.
At the very least, those who are having success always have something to teach others.
Begin by examining successful companies on Twitter, not just those in your sector – and figure out what they’re doing well.
What are some of the most creative ways that big enterprises such as Nike or Costco connect with consumers?
What are some of the secrets to small company Twitter success?
As you get started, try out some of these methods and see how they perform for your company.
As well, as analyze your competition. With Tweets, mentions, hashtags, followers, and more to aid you, you’ll be able to discover a plethora of information.
You can even take inspiration from what your competitors are doing. If you see a great idea, you can always adapt it for your own purposes.
10. Continuously Evaluate and Adjust
Like any other strategy, your Twitter strategy needs to be constantly evaluated.
Are you meeting your business objectives?
Compared to the benchmarks you established, are you making improvements toward your goals, meeting your goals, or completely blowing away your goals?
You should continuously fine-tune your strategy based on your performance metrics.
Adjust and improve, set new goals, or devise a new strategy if necessary.
Final Thoughts
Business owners should pay close attention to Twitter, which is one of the most popular social media sites.
It is renowned for its brevity, with a 280-character limit.
But it’s also known for creating personal connections and for being a useful tool for finding and connecting with new audiences.
With some proper attention and focus, it can help you meet your business goals.