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How to Translate Content For Better SEO Traffic
Getting more SEO traffic from foreign language-speaking users is essential for any website. Many foreign-language users won’t stay on a website if it’s written in a foreign language. Luckily, translating your website can elevate your brand and increase engagement, click-through rates, and more. Read on for some tips on how to translate content for better SEO traffic. We’ll cover how to get started, and we’ll also cover some key SEO issues to avoid.
Avoiding machine translation
Machine translation can produce erroneous content and has a negative effect on search engine rankings. When content is translated by machine, it lacks cultural cues, lacks clarity, and is unintelligible. Not only is machine translation inaccurate, but it also results in a poor quality product. Using a professional translator can help avoid these problems and deliver better SEO traffic. Fortunately, there are a number of tools to help you ensure a quality product and maintain a high search engine ranking.
Google’s Webmaster Guidelines for SEO suggest that you avoid Machine Translation, as it can negatively affect your site’s rankings. Automated translations tend to contain errors, and may be considered spam by search engines. The result is a bad user experience, and that can damage your brand and push away potential business partners and customers. Instead, use human translation and proofreading services to make sure your content is properly translated.
A human translator is the best option when translating content. This method avoids the possibility of making mistakes that can hurt SEO rankings. Human translators can easily catch mistakes and will ensure the content has the same meaning and message in the target language. If you’re concerned about plagiarism and duplicate content, a professional translator can help you. The process is relatively quick and easy, and you’ll get higher search engine rankings.
In addition to human translators, you should choose a translation agency that works with subject matter experts and adept translators. It should follow rigorous quality assurance practices to ensure that the translated content is fluent and error-free. Machine translation cannot compare to the accuracy and fluency of a human translator. The quality of human translation is essential in search engine optimization. It can make or break your SEO strategy, so it’s important to choose a professional translation agency.
When translating content for international audiences, it’s important to remember that Google does not recognize duplicate content. Google is constantly updating its algorithms, and translating content generated by a computer program violates their spam regulations. In addition to duplicate content, translated content also may not be relevant to the target country’s laws. To avoid misunderstandings in these issues, be sure to check with local authorities. If you’re unsure, check with your country’s privacy laws.
Optimizing your best content with native-speaking translators
Hiring a native-speaking translator to translate your best content is essential to boosting its search engine rankings. The translation partner will perform keyword research to identify relevant synonyms and alternate phrases for the targeted language. This will improve the website’s traffic and conversion rate. When working with a translator, it’s best to include the translation process as early as content planning and deployment. In addition, your translation partner can use SEO tools to help translate your content more effectively.
Another advantage of using a native-speaking translator is the fact that they will take search engine algorithms into consideration. Translation services should use good SEO techniques, such as titles, keywords, expressions, tags, script messages, and snippets, and use them accordingly. While these techniques will help your pages perform well in the original language, they may not work so well when translated. Native-speaking translators are familiar with search engine algorithms, and will be able to apply them to your content in a natural way.
You can also opt to translate your best content into the language of your current visitors. If you have little or no international traffic, it’s still worth considering translating your content into the languages of your target audience. Consider translating your content into the languages your current visitors speak, and plan future expansion based on your targeted audience’s language preference. In other words, it’s important to translate your best content into multiple languages if you want to attract more international traffic.
Including keywords appropriately in the translation
Using keyword research tools is a great way to find out how your competitors rank in search engines. Keyword research also helps you determine what types of topics people are searching for. Translating content into a new language is a tricky process, so it’s important to keep this in mind when choosing a translation company. If possible, have your source language copywriting team write for translation. If not, make sure to include translation at the beginning of the content planning and deployment process.
One of the most effective multilingual strategies is to create your website in the market’s preferred language. Not only does this approach increase your visibility to international customers, it also feeds search engines with quality content that will increase their relevancy and ranking. However, some core concepts may not translate directly and require a different approach. It may be difficult to translate a website in a foreign language using a simple keyword translation, so make sure your content is in the target language.
Another way to increase SEO traffic is to translate your website content into multiple languages. You can use a service like Pick Writers to select a team of experienced writers that specialize in the language you’re trying to target. Then, they’ll translate your content to your desired language. You’ll be able to focus on creating content that is relevant to your target audience. By leveraging the power of the internet, you’ll be able to attract more visitors, boost your keyword research, and retain your customers longer.
Besides translating text in the language in which your website is native, your translation team should consider the algorithms used by search engines to determine search engine ranking. Good SEO tactics include the proper use of keywords, titles, expressions, tags, snippets, and other tools. Without proper translation, pages can still perform well in the original language, but their searchability will suffer. Including keywords in the translation of content is essential for a better SEO traffic.
Split testing your translation
If you are using a multilingual site to improve your SEO traffic, split testing your translation may be an excellent option. Split testing involves comparing two versions of the same website and determining which one performs better in terms of conversion rates. Split testing your translation can improve your website’s conversion rate by increasing the average order value or turnover. You can split test different versions of a page by making minor changes to the headline and featured image.
A/B testing is a proven method for testing different versions of a page. A/B tests are most commonly used by email marketers and designers, but SEO teams are not taking advantage of them to their full potential. Split testing allows you to make one small change on a page, monitor how it performs, and justify larger investments by identifying disasters before they hurt your rankings. Split testing your translation for better SEO traffic is a proven method that works for most sites.
The best way to test the impact of your copy is to use a CMS to implement this process. Split testing can be performed in a CMS, where you can easily create two different versions of the same page with the same content. Using CMS allows you to run multiple tests to determine which version converts better than the other. You can also try changing the copy on different pages to see which version performs better. This is especially important when implementing drastic changes.
The most common method for SEO testing involves dividing the traffic between two versions of a web page. Using a Google algorithm update, you can see the impact of changes in your key metrics within two weeks. Split testing is a great way to see how effective your SEO strategy is, and to gauge which areas of your website need more work. If you use the right methods, however, you can increase the effectiveness of your website and boost your rankings in the search engine listings.