Shopify has gone from zero to hero in a short period of time, becoming the most popular online store platform. It’s become something of an anti-Amazon, allowing small and big merchants throughout the world to operate successful internet shops with minimal effort.
Shopify does a fantastic job of making everything simple, but there’s still a lot you can do to improve your online store’s SEO. We’ll help you stay on the right road in this Shopify SEO ultimate guide by providing you with numerous advice and methods.
In addition, we’ll also tell you what the best SEO app for Shopify is – and we have a Shopify SEO checklist for you!
Table of Contents
Ecommerce has been growing at breakneck speed since the Amazon launch. Every year, more and more people discover the benefits of internet shopping. New online stores and eCommerce solutions appear every day.
In 2020, as a result of the COVID-19 epidemic, we noticed that the storm had become a tornado – suddenly, everyone was compelled to shop online. And it’s not slowing down anytime soon. For many individuals, these changing purchasing behaviors are permanent.
Just look at this chart from McKinsey, which shows the jump in eCommerce penetration quite starkly:
Ecommerce is quickly getting hold of the US shopping industry
Shopify is one of the most evident success stories in the tremendous growth in internet shopping. With the following Shopify SEO recommendations, you can take advantage of that increase as well.
What is Shopify?
Shopify is an online platform that allows you to set up and manage your own online store with ease. It’s a managed platform, so the software will be hosted on their servers rather than yours. Shopify will take care of all of this for you. You simply take out a subscription to use it to build your online shop. Currently, Shopify has several plans:
- The Basic Shopify plan starts at $29 per month.
- The Shopify plan is $79.
- While and the Advanced Shopify plan is $299.
- In addition, there’s also the enterprise-grade Shopify Plus plan.
The two plans are quite similar. The main difference between them is the number of alternatives or reductions on various expenses. For example, you’ll receive better shipping rates and reduced payment costs. The most significant difference will be found in the international selling section: only the higher plans enable you to create an international domain and fix prices for specific countries. The fundamental plan does not include reporting capabilities, either.
Get your store online in no time with Shopify and follow the SEO tips in this ultimate guide to getting started
What is Shopify SEO?
Shopify can help you get started on the right foot, but there are some SEO considerations to bear in mind when it comes to setting up your store. Because all content management systems operate similarly, you need to optimize your store for both customers and search engines if you want it to perform well.
Shopify SEO solves this problem by allowing you to create a store that is both technically and strategically sound. You’ll implement Shopify SEO in such a way that you provide a superior solution than your competitors do.
You utilize research to figure out what consumers want, and you rely on high-quality content to attract them. The Shopify SEO tips also have to do with what you do to market your store in other places — both online and offline. At Yoast, we practice holistic SEO and we advise you to do the same — it’s the only way to get sustainable results.
Shopify SEO tips in a handy checklist
This is a genuinely excellent Shopify SEO article, and we can see how difficult it would be to keep track of all the useful suggestions. We’ve compiled a handy little Shopify SEO checklist that contains all of the important information. Start working on your Shopify store’s SEO!
Does Shopify have good SEO?
Shopify delivers the tools you need to get started quickly with a free trial and no-obligation setup. You can use SEO applications like Yoast SEO for Shopify to perform further tasks because Shopify already has some basic SEO capabilities. Of course, because Shopify is a closed platform, the SEO control you have is restricted to what the Shopify developers allow.
You’ll have to use the built-in URL structure and a system to manage your products in so-called collections, which may be suboptimal and lead to duplicate content problems. We’ll go through what you need to know about search engine optimization in the rest of this article, as well as how Shopify and Yoast SEO for Shopify may assist you.
What are the biggest SEO issues with Shopify?
Shopify is one of the most effective eCommerce platforms available. It does a lot of things effectively, and with some minor fine-tuning and attention, it becomes a strong platform for developing your online business.
Shopify’s treatment of different goods and variants is where most SEO difficulties with it occur. Shopify items may be found in several locations/URLs on your website, which might confound search engines.
Fortunately, Shopify includes canonical URLs to notify search engines that the one at /products/ is the real one. Unfortunately, there isn’t much you can do about it when you’re working with hundreds of pages.
Another complaint is Shopify’s inflexible URL structure. It has a system based on subfolders, which results in long URLs that are not required. For example, contact information may be found at example.com/contact/ on a regular website, but on a Shopify store, it’s always example.com/pages/contact/.
Shopify has started to roll out a number of enhancements that make it even more appealing as an eCommerce platform, in response to feedback from its users.
Let’s hope they keep their concentration and assist you in getting the greatest results from your business. In the meantime, Shopify SEO applications such as Yoast SEO for Shopify and the advice and checklists found in ultimate manuals like this one assist to alleviate some of the difficulties.
What is the best SEO app for Shopify?
You may use Shopify to create a store that is tailored to your needs. Shopify is adjustable, and you can choose from an extensive range of applications to help you grow your business. Apps are available to assist with shipping goods, designing your store, and providing customer support. Too many to choose from! Of course, there are also some SEO apps to take note of.
There are several applications that can help you improve your images, clean up structured data, or provide an all-in-one SEO solution. What is the greatest one? We’re a little prejudiced, but we believe Yoast SEO for Shopify is the standout among the crowd.
SEO basics for Shopify
There are a few ways that you can optimize your Shopify store to make it even more successful. SEO may be helpful in making your store more visible on Google and other platforms while also increasing its appeal to potential consumers. In this ultimate guide to Shopify SEO, we’ll give you loads of tips — and a checklist — to make your eCommerce site successful!
Define who you are and what you stand for
Before we go any further, I’d like you to consider who you are. What is the purpose of your business and why do you need people to visit your store and purchase your items? What distinguishes you from the competition? What would be your most important selling point for clients if everyone sold comparable items?
Create a mission for your business. A mission is a great method of expressing what you have in your mind. It provides a connection to your core values and principles.
You may utilize your mission as a basis for your online shop’s SEO and marketing strategy. We have a tutorial that goes through everything you need to know about defining a good purpose and what to do with it.
Start with keyword research for your store
Keyword research is the first step in improving your Shopify store’s SEO. The technique you use to generate a list of phrases you want your products, services, or business to be found for is known as keyword research.
Keyword research will reveal insights into your audience, such as words they like, solutions they prefer, and how they interact. If you do it well, you may quickly fill in your Shopify SEO strategy.
There are several tools available to assist you in obtaining those insights fast. Google Trends, Answer the Public, or more professional solutions such as Ahrefs and Semrush may be used.
Find out which words are most popular, and figure out what phrases get the most traffic. Find out what people typically search for and which terms have a lot of traffic that you might target. Keep in mind that attempting to achieve the most popular head terms might not make much sense; instead, seek more long-tail phrases that still bring traffic.
Take a look at the many search intents for your items or services. From not needing anything to acquiring it in the next second, no one goes from not rn in a single breath. The buyer journey has several stages, and you must give content for each of them.
Look at what the competition is doing
When you’re performing keyword research, you should also keep an eye on what your competition is up to. There are a lot of competing businesses in every field imaginable.
When you’re considering entering a market (or expanding your piece of the pie), or when you’re trying to figure out who you’re competing with, it’s crucial to examine the competition. Who are they? What do they represent? What is their product like? Their pricing, specifically? How do they describe the product?
Analyzing your rivals can help you figure out who to surpass. You could discover a hole in their store or approach that you can take advantage of. Alternatively, you may discover something that gives you the energy to keep going.
Take a closer look at their material; are they covering the product thoroughly and with knowledge? Is there anything you can do to improve this?
Write unique and high-quality product descriptions
Product descriptions, along with product photographs, are the life and blood of your online business. Customers can get a good sense of a product without having it in their hands if they read good product descriptions.
The issue is that many internet shops rely on the descriptions provided by manufacturers. You probably already know what it means; the same descriptions appear all over the internet, resulting in duplicate content problems.
Creating product descriptions may help you earn the consumer’s trust. Being yourself when writing your content distinguishes you from the competition and makes you more unique.
To figure out what keywords your customers use, conduct some keyword research on the items you’re selling. Make use of those terms in your descriptions and create a compelling piece of content from them. Incorporate the manufacturer’s information, such as SKU and product names, but don’t rely on their descriptions.
Keep in mind that your product description is the most important aspect of your online shop. If there is a problem that you can address, it’s worth finding out what it is. We have more information on how to improve your product descriptions in general, as well as an article dedicated to Shopify.
Write great titles and meta descriptions
Your product descriptions should be outstanding, and so should your titles and meta descriptions. The title and meta descriptions are important elements to consider when improving Shopify SEO. Make careful not to overuse keywords; instead, use them strategically in order to create something appealing that will pique the attention of potential customers.
Shopify generates titles and meta descriptions for you based on a simple template. You may change the titles and meta descriptions of your products, as well as blog entries, pages, collections, and site settings.
Simply go to a specific Shopify store and open the search engine listing preview. You may add a title and meta description for the search results pages here. These are different from the standard titles and descriptions because they are intended for the search results only.
So, you might have a certain title visible on your store and choose something else to show on the search results pages.
How to create SEO-friendly URLs in Shopify
Shopify’s user-friendly URLs are URLs that are simple to read, brief, and consistent. Shopify is rather inflexible, however, and there isn’t a lot of leeway for improving your URL structure. Your Shopify collection URL will appear like this if you sell ugly Christmas sweaters:
The final aspect of this arrangement may be modified. Many individuals believe that Shopify should give them more control over the rest of their site.
Fix your site structure with internal linking and proper navigation
The most important advice for increasing your Shopify SEO is to fine-tune your site’s structure and navigation. The more logical your site is, the easier consumers and search engines like Google can travel through it and find what they want.
Your site structure should make sense and your Shopify collection system should be logical. Keep it basic. You may think of collections as subcategories, so utilize them to keep visitors from getting lost on your website.
It’s also great if they don’t have to sift through a million items in order to discover what they need. Make sure to give these pages the attention they deserve, too. At the very least, provide a decent description for these.
Linking to your most important pages is easier when you use internal links. By connecting to your product pages from various locations in your online store, you indicate to search engines that they are significant. You can tell search engines what to anticipate from a link by using appropriate anchor texts. This all aids search engines in comprehending your website.
Keep your navigation as simple as possible for optimum effectiveness. As your menu should tell a user where a click would take them, use well-known terms and places as the names of your sections. Right? Isn’t it true that, in addition to saying a whole lot more than Touch base!
Your navigation should include your most important pages. While the three-click rule for reaching all of your site’s pages has been debunked for a long time, keeping everything within arm’s reach is still beneficial. Your most essential sites should be easy to find without having to look hard for them.
Make products findable with an XML sitemap
XML sitemaps, on the other hand, are like a map that shows all of your website’s paths. Search engines use sitemaps to find new and updated material. This is also true for your online business.
Shopify will create an XML sitemap for you automatically based on your website structure. Product pages, collections, blog entries, and other parts of the site are all represented in the Shopify XML sitemap.
You can find your sitemap at the following URL, with example.com being your domain, of course:
There is a limit of 50,000 URLs for XML sitemaps. Many websites have far more than that, so they will create sub-sitemaps with fewer URLs. The Shopify sitemap, for example, can contain up to 5,000 URLs before the platform breaks them down into smaller parts.
Don’t add a bunch of Shopify apps you won’t use
Properly working with images on your store to improve Shopify SEO
Every online store needs images to function. Customers can’t have a favorable impression of the product without good photographs. However, you must provide all of these photos in the best possible format. One of the most effective and fastest methods to improve your Shopify SEO is to optimize your pictures.
The importance of good product images
Product pictures that are clear about what a product is all about are more effective. It allows consumers to examine goods from various aspects without having to hold them in their hands.
Because one of the most important conversion drivers, product pictures should be excellent. Good photographs may also catch a potential buyer’s attention. In visual search engines like Google Images, Instagram, or Pinterest, great photos can stand out.
Optimize the file sizes
Optimizing your images is one of the most important SEO tactics for your Shopify business. It’s something that anyone can accomplish, whether you’re a seasoned eCommerce SEO specialist or just getting started. Optimizing your pictures, compressing them, and correctly naming them aids!
The average product page contains about five to ten images. If your product page’s loading speeds are suffering because of the number of photographs, make sure they’re all low-res JPEGs. You’ll need to manage file sizes appropriately in this situation.
There’s no need to upload 3MB photos. Make sure they’re sized correctly and optimized properly before sending them out. You may use several tools in the Shopify App Store to assist you with this.
Shopify already compresses photos when you upload them, but not to the point of being significant. In addition, Shopify converts your photos to the much more efficient WebP format and delivers them to browsers that support it.
Before you upload images to Shopify, optimize them with a program such as Photo Optimizer. You can use an app to repair any that you have already uploaded to Shopify. Compressing thousands of pictures is time-consuming, and there are lots of other things you could be doing with your time instead of going through each one separately.
Fortunately, there are a few solutions that can assist you in getting this done more quickly. In the Shopify App Store, you’ll find several applications that aid in the compression and optimization of your images. TinyIMG or Crush. pics are two options to test out.
Lazy loading images
Another approach to reducing image loading times is to lazy load them. The images will only load when they appear on the screen with lazy loading. You should never lazily load all of your photos since you want the top of your browser window to be filled at all times. Lazy loading is a wonderful option for the most part.
Today, you don’t have to use those for lazy loading — simply use native lazy loading. This works in almost all major browsers, with Safari being the last hold-out. For Apple devices, you must turn this on manually in Safari as of now (for the curious: Settings > Safari > Advanced > Experimental Features > Lazy image loading). It shouldn’t be too long before Apple rolls it out for everyone.
<img src="screenshot.jpg" loading="lazy">
Check to see whether your theme requires the width and height attributes on image tags. This helps avoid CLS, one of Google’s core web vitality metrics that determines your Core Web Vitals scores.
When elements shift about while loading, it’s an indication that content boundaries haven’t been defined. This leads to jerkiness, which is a bad sign for Google.
Add alt text and good file names
alt texts and file names are also important while working on product pictures. Both of these relate to search engine indexing. Also, alt text is essential for accessibility reasons. This is used by screen readers to read what’s on the picture out loud.
Keep the alt text to a minimum. In proper language, describe the picture.
You can add an alt text in Shopify’s media editor
Google can also use file names to help understand your image. For example, suppose your file name is DSC37612.jpg, which tells nothing about the picture itself. Something useful should be added. So, if you sell iPhones and the photo depicts a close-up of the back camera on an iPhone 13.
If you don’t give your photos the appropriate file name before uploading them to Shopify, it’s extremely difficult to fix once they’ve been done. Of course, you have the option of replacing the photo that has already been uploaded with the correct one.
Can you create a blog on Shopify?
You can quickly set up a Shopify blog. Shopify offers a simple blogging engine when compared to WordPress, but it works well and requires little effort to get started. Blogging on your eCommerce store may be a useful tool for improving your SEO efforts by attempting to attract new visitors through the search engines. It’s a fantastic method to offer consumers more information about your goods and company.
Shopify makes it simple to start a blog. Navigate to the sidebar of your online store and select Blog Posts. By selecting the green button, you can add a blog post. Shopify has a default blog called News, but you may rename it whatever you want. You could also run several blogs at once.
Is blogging good for my Shopify store?
Blogging can be a useful tool for optimizing your Shopify SEO. Paid advertising, for many start-ups, is the primary source of growth. Creating content marketing through a blog allows you to increase your audience and build a rapport with your consumers by focusing on content creation. However, it all comes down to how you use it. Don’t go at it in a haphazard manner; think about how you’ll approach it.
First, you must figure out what end you want your blog to achieve. Do you intend to attract new consumers, develop your brand, strengthen ties with current customers, or do something else? What sort of material do you want to share — or, what kind of material does your consumer base respond to? Consider how a user might come upon your business. And don’t forget about keyword research! Employ those findings to develop a Shopify shop’s content strategy.
When you have a plan in place, you can develop your store’s blog content. Create cornerstone material as a basis and add supporting material to fully explain your topic from all perspectives, then connect everything with effective internal links. Make sure the content you write is both trustworthy and authoritative, with no duplicate or irrelevant information included.
Blog on WordPress or Shopify?
WordPress is the king of blogs, while Shopify provides a simple but capable blogging feature. Wouldn’t it be simpler to simply use WordPress to start a blog and link it to your Shopify store? Combining these two isn’t usually worth the trouble, but WordPress does provide you with additional tools for creating a well-designed blog. You would be running WordPress on a subdomain, which is not always the case to do. Unless you have severe needs, the simplicity of using Shopify’s built-in blogging tool may make sense for most individuals
You may use a plugin like WP Shopify to connect your Shopify store to an existing WordPress site. This does change how you manage your business somewhat.
How to pick a good Shopify theme
Your theme is an essential part of your online shop. The theme you choose influences so many things — from branding to user experience to conversions.
It all boils down to how good your Shopify theme is. Fortunately, there’s a lot of variety in the Shopify Theme Store, and many of them should work just fine for your store. Let’s go over a couple of things you should look out for when choosing a theme:
- Determine what you want and need: Do you want a single product-based or a theme that can handle hundreds, if not thousands of items? The store offers themes for both large and small catalogs. What kind of design do you wish to have? What choices are available to you?
- Figure out your budget: The Shopify shop has a variety of themes to choose from, ranging from free to a one-time payment of several hundred dollars. Decide how much you’re willing to spend. Some people prefer free themes since they offer more features and are more well-built. Paid themes usually include more options and are generally superior built.
- Check the themes in the marketplace: There are several different categories, and Shopify has organized them into groups such as catalog size or industry types, such as clothing or electronics. You may supplement your Shopify store’s primary focus with filters for specific requirements, such as the features required for product pages or what is accessible on a shop’s homepage. The Shopify Theme Store now includes over 80 themes.
- Read the reviews: It’s probably not the first time you’re choosing a theme, so it’s a good idea to read the reviews of others who have used it.
- Check the support the developer offers: There is documentation and support for every topic, however, the degree and quality of assistance varies from developer to developer. Read through the documentation and look at other sites if you need more information. Don’t be scared to ask questions; it’s what we’re all here for!
- Make sure the Shopify theme is lean and mean: Many subjects demand everything and appeal to every store owner. But this implies that there will be features included that you don’t require. Keep in mind that all of those features come at a cost. Look for a theme with little overhead and loads fast.
- Try the demos and check out other stores that run the theme: The Shopify theme store offers demos for all of the themes, so you should take a look at them. Furthermore, Shopify provides examples of stores that use the same theme as you are looking at. It’s a good idea to have a closer look at those online shops and put them through their paces. Run a web performance test on the web.
- Check mobile friendliness: Consumers are increasingly using their mobile devices to shop, therefore it’s critical that your online store runs properly. The theme store, once again, allows you to view the theme on a mobile device.
- Test the user experience: The Shopify store also provides a sense of how visitors may interact with the store. Browse around, check out the various layouts, examine how images load and move, see how animations function, and so on. You can also test out the theme on your own site to obtain an even more clear picture of how it feels and performs.
- Pay extra attention to the shopping cart: Is the design sluggish or does it feel as though potential clients are compelled to go through the process as quickly as possible? Is there anything that takes attention away? What else might be distracting you? Is there enough space to add upsells, cross-sells, and special offers to the basic cart? Test your cart to see if you can.
Shopify has a nice selection of premium and free themes
For total control, build your own Shopify theme
Having your own Shopify theme developed may not be something you start with, but it has a lot of potentials to take your business to the next level. With a self-designed theme, you have total control and can customize everything. You can make it as simple or as intricate as you like.
If you reach the limits of what’s feasible with a pre-built theme, it’s time to build your own. There’s a limit to how much modification you can do in a pre-existing theme, both from a technical and design perspective. If you do it yourself, you’ll have far greater conversion optimization possibilities.
However, there are several factors to consider before diving in. For example, you must select a website language that is supported by your theme. You’ll need to think about what you want and need before beginning the process of developing your site’s theme. It’s possible to handle things yourself, but professional services are available that can assist you with this task.
Technical SEO for Shopify
For Shopify SEO in your everyday tasks, much of what you should pay attention to is content-focused. You’re focusing on your product descriptions and content marketing, and you won’t be restyling your theme every day. Nonetheless, there are a few things you can do to enhance the technical SEO of your Shopify store.
Optimize your Shopify store for speed
Shopify, as a managed platform, works hard to provide its users with an expedient experience. Shopify places a lot of importance on speed in order to assist their customers in achieving faster load times. Conversion rates are quick!
Customers will abandon your store and look for something faster if it is taking a long time to load. Fortunately, performance is a high priority for Shopify. It has an automated content delivery network (CDN) that deploys your data on servers near your clients, for example.
It also includes a Shopify Store Efficiency report that shows you how well your store is performing in terms of loading time. To obtain real-world results on how your store performs, Shopify uses Lighthouse to monitor the online shop performance.
While Shopify provides a good platform by default, there are other things you can do to speed up your online store. For one, you should pick a highly optimized, lightweight theme — or get one built based on your specifications. Ensure that you properly optimize images on your site and take care not to use too many photos. Discard those sliders — nobody uses these anyway — and don’t install tens of apps that you hardly use.
Regularly running a Lighthouse test gives you great insights into the performance of your Shopify store
How to prevent duplicate content in your Shopify store
When a product or material appears on more than one URL, we’re talking about duplicate content. This isn’t ideal since Google may become perplexed as to which URL is the primary one. As a result, duplicate content might impair your search rankings.
Working with product variants
Product variants, such as sizes or colors, are well-suited to Shopify. You have a lot of alternatives for combining anything you like in any way you want. The issue with variants, of course, is that they’re difficult to distinguish in Google. If you don’t need them, but wish for different versions of items to be indexed.
Of course, you need to provide sufficiently different product descriptions and the like if you want them to turn up individually in Google.
Faceted navigation or product filters
Shopify doesn’t supply you with a big menu like Amazon for your online store out of the box. Fortunately, there are strategies to add more filtering options to your navigation.
You may either add your own custom filters if you are using an Online Store 2.0 compatible theme, or have an app manage it for you.
The first option is simple, but it may be restricted; the second opens up a world of options. Product filter applications give you greater customization over how you want to categorize and visualize the faceted navigation.
They also include intelligent alternatives that make it easier to load filters based on a variety of criteria dynamically.
Whatever you choose, make sure the facets generated by the faceted navigation don’t show up in the search results pages – disallow them with a robots.txt liquid file rule.
Editing robots.txt to determine what ends up in search engines
When they launched Shopify, they brought on a lot of top-notch SEO specialists to assist them to expand and enhance the platform’s features. Within a short time, one of the results of that team emerged: the ability to modify the robots.txt file.
With complete control over the robots.txt, you have more options to restrict what Google may and cannot do on your store. This takes away one of the most serious problems that SEOs confront with Shopify.
A robot.txt file is an essential tool for optimizing your online business or website. It allows you to instruct Google on how you want them to crawl the site. This is particularly crucial for large eCommerce sites.
By default, Shopify forbids crawling for various parts of the store. It does a good job at it, and most users won’t need to modify this file. However, for more complicated or large sites, it may be useful to add some restrictions to prevent duplicate content from appearing in search results.
You may now edit the robots.txt liquid file from your Online Store admin area. From there, go to the theme section and choose Actions > Edit code. Select Add new template from the dropdown menu at the bottom. You can start editing by clicking create a template.
Structured data for your products
In today’s world, structured data is vital. Structured data is defined using a specific language — Schema.org in this example — and search engines read to gain a better understanding of your website.
Structured data describes every aspect of your website to Google, including your authors, articles, page types, businesses, and how they connect. Of course, there are also structured product data.
You can describe your product to search engines with product structured data. You’ll tell them about the name of the product, its description, pictures, SKUs, pricing, reviews, and more.
Your product listings will likely get a premium result from search engines like Google in exchange for this data. A rich result is a prominent search result that includes pricing, availability, and even star ratings. This is crucial for internet retailers.
An example of a rich snippet for a product in Google
Fortunately, most Shopify themes and the program, in general, provide a small amount of product structured data. You may use one of the structured data applications available in the Shopify App Store if you want to set up something more complicated without having to code it.
How to manage redirects in Shopify
Redirects are critical and beneficial when it comes to website structure. You can route a customer from one URL to another without them realizing it using correct redirects. This eliminates any confusion for your visitors about where to go next, and it’ll keep them from stumbling on dead links.
Shopify has a built-in redirect feature. Shopify, for example, automatically adds a redirect when you alter the slug of an existing post. If you need to make extensive changes to your site, you can use CSV files to upload your redirects. Simply modify the admin settings to use the URL redirect feature in the navigation sector. It’s a simple two-field redirect tool that only has two fields: one for the old URL you want to redirect and one for the new URL you want to replace it with.
You can manage redirects via a simple URL redirect feature
Add your Shopify store to Google Search Console
Google Search Console is a crucial tool for insights into how your store performs in search when it comes to Analytics.
It’s a really helpful tool in terms of assessing the technical and visibility aspects of your site. It gives you an indication of how well your site performs from a practical, structural data, and visibility standpoint. It’s critical that you add your store to Search Console.
Adding your Shopify store isn’t complicated:
- Open Search Console and log in,
- Add a new property
- Choose either way if you’ve bought your URL from a third party
- Choose the URL way for your examplestore.myshopify.com or examplestore.com URLs you got from Shopify (this is the only way that works)
- Temporarily turn off the password protection (if needed)
- Enter your domain name (including HTTPS://)
- Copy the HTML file
- Open your site theme settings
- Click Actions > Edit code
- Find the
theme. liquidfile and paste in the HTML tag below the head tag
- Save and wait for Google to verify your site
How to increase sales in Shopify
Getting those consumers — and keeping them coming back — is the second stage of your store’s success. It’s extremely difficult for new businesses to rank products in search results. To be noticed, you’ll have to do more than ever before. Also, enhancing the user experience can assist you to boost conversions.
Marketing in addition to SEO
Every online shop requires marketing. There are several strategies to get people interested in your items and to bring them to your store. We’d like to speed through some of the options in this chapter in a moment.
Paid ads and Google Shopping
Paid advertising is a popular source of first sales for Shopify stores. Paid advertisements are an excellent method to get attention quickly. You get to choose who you want your advertisements to appear for, based on your preferences for terms and outcomes.
There’s no end to what you can accomplish with paid advertisements, as long as you’re willing to pay for them.
Then there’s Google Shopping, which allows you to get your items recognized. If you’re in certain nations, getting listed there isn’t even costly. There’s a Google channel app that makes it simple to link your Shopify store to that huge platform.
Adding your products to Google Shopping is another way to get noticed
How to move from WooCommerce to Shopify
WooCommerce is one of Shopify’s main rivals, and we’ve compared them in a post here on the site. You can trust that if you’re moving from WooCommerce to Shopify, the process of migrating will be simple.
The first step is to export your WooCommerce data. Then, use the Store Importer app to bring in your data from WooCommerce. Finally, carefully examine and analyze the imported information. Products that are missing can be added manually if necessary. For additional details, see Shopify’s guide on migrating an online store.
Conclusion on Shopify SEO
Shopify is a popular platform for starting and running an online business. Naturally, it is simple to use and works well out of the box. Of course, there are several things you can do to improve your Shopify store’s performance by focusing on SEO. Hopefully, this comprehensive guide to Shopify SEO has provided you with some good inspiration.