Superb Digital Marketing Tools In 2022
If you want to be on top of your game and dominate your competition, you need to invest in some excellent digital marketing tools. You can start with Hootsuite, ActiveCampaign, Slack, and Canva. These tools will help you manage your social media, email campaigns, and more.
Slack
Slack is a modern messaging tool that offers numerous features, including direct messages and group chats. The platform is also compatible with popular business apps, including Salesforce, Trello, Google Sheets, Typeform, and Jira. You can also create your channels, which are expanded versions of group chats. They can be private or public. The name of a channel is always denoted with a hashtag, which allows you to create a channel for specific topics. Slack also supports voice and video chats, which is a great feature for businesspeople.
The advanced search function is another great feature of Slack, and it allows users to filter results based on specific criteria. You can search by sender or topic, or restrict your search to a certain date range or channel. With the help of this tool, you can find the right message in seconds, no matter how many people are on your team.
Another great feature is its ability to de-separate your work into discrete channels. This way, you can focus on collaboration and de-silo your team. Slack also offers a feature that allows users to join and leave channels as needed.
Slack also allows you to focus on all business conversions from one place. It allows you to see which posts are performing the best and which ones aren’t. In addition to that, you can manage your social media accounts in one location.
Hootsuite
Hootsuite is one of the best social media management systems, with features like scheduling and audience management. It also offers social monitoring, reporting, and collaboration. With a free trial, you can try it for yourself and see if it’s worth investing in. For businesses, Hootsuite has tiered professional plans that include different features.
Hootsuite allows you to connect to over 35 social networks. Then, it displays data from these accounts in a single interface called Streams. These streams automatically refresh every 15 minutes, but you can also refresh them manually. The service also offers powerful, built-in reports.
One of the best things about Hootsuite is its simplicity. Signing up is quick and easy, and you can easily connect several accounts and schedule posts. It also offers a free version of its service and a 30-day free trial of a paid subscription. Its training is also industry standard.
Hootsuite also offers data analytics and social listening tools. In addition, it is one of the largest social media management tools available. A free version allows you to track the performance of posts on social media and calculate ROI. A paid subscription costs $29 per month, and plans go up to $599 if you need enterprise-level features.
Whether you are a small or medium-sized business, Hootsuite is a fantastic all-in-one social media management tool. With a free trial, you can try it out before investing. It offers convenient support and several third-party apps for you to integrate.
ActiveCampaign
ActiveCampaign offers a robust set of automation tools that can enhance your marketing campaigns and free up your time for more important tasks. Its goal tracking and goal management features allow you to monitor your marketing efforts and measure their results, which can help you focus on the more important aspects of your business.
ActiveCampaign also helps you manage your email list. Whether you’re using it for email marketing or newsletters, ActiveCampaign can help you stay on top of your database. This marketing tool integrates with CRMs and other systems, generates leads and follows up with them, and even lets you import your contact list with an a.CSV file.
This tool also has an impressive spam check feature, which predicts email deliverability and provides suggestions to improve your emails. This allows you to target customers more effectively and increase conversion. You can create different segments for your email campaigns and send personalized messages to them. Email templates and triggered emails are also available to help you send targeted messages and boost your sales.
ActiveCampaign is a marketing automation tool with more advanced features than MailChimp. It can help you bring leads into your sales pipeline and convert them into paying customers. It also allows you to design multiple automated journeys, and connect your automated workflows.
Canva
Canva offers an incredible library of templates that can be used to design everything from social media posts to blog covers and flipbooks. The platform also allows you to use stock images or import your images. The website also offers tools to determine the total traffic volume to a website. It also lets you see which countries send traffic to your site, and enables you to compare websites.
Canva is a popular design tool. It is a simple and easy way to create and share compelling visual content. This content is often the backbone of digital marketing campaigns, as it entices and satisfies targeted audiences. With its numerous templates and designs, Canva is a must-have for digital marketing professionals.
Another great tool is Unbounce. This AI-powered platform can create high-converting landing pages for businesses. The platform also includes an instant copy generator and can optimize Google Ads spending. Canva is another free graphic design tool that has many uses. It allows you to create stunning graphics without the use of any design background.
Canva is a graphic design program that is easy to use. Its templates and color choices make it easy to create beautiful designs, even for people without any experience. Users can customize their designs by adding their photos.
KISSmetrics
Kissmetrics is a behavioral analytics platform that allows marketers to create custom funnels for every stage of the buying process. This allows them to spot drop-off points and adjust their marketing strategy. In addition, they can segment their user base by a variety of metrics.
Another tool that is growing in popularity is Formisimo. This tool helps marketers understand why their clients aren’t converting. It uses the web analytics software w3box to track metrics related to search engine optimization. These metrics can help businesses increase conversion rates.
HubSpot also tracks customer behavior on your website by using eye-tracking and heatmaps. It is a highly effective marketing tool when used properly. However, it isn’t necessary for every website. For small sites, you can always use Google Analytics.
KISSmetrics also integrates with other digital marketing tools. The software is ideal for marketers who are managing multiple channels and want to track performance across them. It can even be used by independent content marketers. With its dashboard, marketers can compare the performance of various marketing efforts. It can also be used by marketing agencies to build dashboards to share performance with clients.
Semrush
SEMRush is an all-in-one marketing tool with a comprehensive backlink database. The recent expansion of its backlink index means that the tool now has one of the largest backlink databases. While it may not be a perfect substitute for a complete backlink analysis tool like Ahrefs, it still has a lot to offer for the price. Its features cover SEO, backlinks, brand monitoring, content marketing, backlink analysis, and social media. In addition, it includes PLA and PPC competitive research for eCommerce business owners.
The tool also offers various metrics, including phrase match, related keyword suggestions, and trend graphs for each keyword. Additionally, it displays the SERP results for a particular keyword, including a list of competitors, ad copy, and history of search queries.
Another feature of Semrush is its ability to monitor your competitor’s social media strategies. It also features the “Publish regularly” option, which automatically publishes new posts on your behalf and drives traffic to your old ones. Another feature is the option to export reports to PDF or email.
The backlink audit tool helps you avoid spammy backlinks and protect your site against negative SEO. The tool pulls backlink prospects for link building, which means you can choose from a list of prospect sites.