Do you want to increase the number of patients that see your chiropractic practice through search engine optimization (SEO)?
Do a quick Google local search and look for your clinic on the first page when you input “chiropractic practices nearby,” or “chiropractic services + city where you are located.”
If you do not appear on the first page, you are giving business to your competitors.
Here’s an interesting statistic: there are more than 70,000 chiropractors in the United States, and around 2,500 new ones join the workforce annually.
It’s safe to assume competition is fiercer than ever.
When more chiropractors start businesses, boosting your company’s visibility may make the difference between doing well and merely surviving.
Fortunately, this is where chiropractic SEO or search engine optimization strategy comes in.
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Best Chiropractic SEO Strategy to Bring More Patients to Your Door
Boost your organic local search results, be a step ahead of the pack, and turn website visitors into chiropractic appointments by keeping the following best SEO chiropractic practice and chiropractic digital marketing ideas in mind:
Choose the Right Keyword Research Tools
Focus on the list of relevant keywords that represent the chiropractic treatment services you provide to locate the best ones.
For instance, some of the most common chiropractic keywords include “neck pain treatment,” “spinal decompression” and “chiropractic adjustment.”
If you have a long list of keywords to target, creating a free account in Google AdWords is ideal.
If you’re just getting started and your digital marketing strategists budget is tight, you’ll be relieved to hear that you don’t need to spend money on a campaign right away.
You’ll be able to access the Google Keyword Planner through your Google AdWords account.
The tool enables you to figure out how much traffic particular keywords generate.
The Google Keyword Planner will also provide additional related terms that may or may not be in your list.
From there, you can pare down your list as needed.
To determine which keywords should make it to your final list, you must keep in mind that all terms fall into one of two categories: purchasing intent and research intent.
Buying intent keywords: These keywords often indicate the prospect is ready to make a purchase. Just the tip.
Case in point: let’s say someone searched for “pediatric chiropractic treatment California,” it is likely that this person has a child in need of chiropractic care and is looking for the right professionals for the job.
If you want to achieve quick conversions, focusing on buying intentions keywords is the way to go.
It’s also a good idea to add service pages dedicated to the terms and include them on your homepage.
Research intent keywords: Those who use research intent keywords are “just looking.”
While they are likely to use your services at one point or another, they are not ready yet.
Research intent keywords are not always a priority as they won’t drive fast conversions.
Optimize Your Chosen Keywords
You need to optimize your keywords in two locations—your website and Google Business listing profile—once you’ve identified the phrases you wish to focus on.
Your core pages, such as your service page and homepage, should be the priority when it comes to optimizing your website.
After that, you should focus on content pages like FAQs and blog post.
Service Pages: Your primary services should each have their own service page that focuses on purchasing intent keywords.
It is also suggested that you optimize your service chiropractic website using the same techniques as those used on your main site.
Homepage: The title tag is one of the most important features on the homepage.
It should also be used as a chapter heading in a book. (the ideal length is around 50 to 65 characters).
A meta description has a shorter length of about 100 to 150 characters.
The end of your meta description should include a call-to-action and should give an overview of the services you provide.
The H1 headline (also known as the H1) should be succinct, informative, and to the point.
The page text is another key component, which needs a detailed description of your chiropractic practice.
The length of your page copy should be 500 to 1000 words.
In the copy for your website, be sure to include information about your background, core services, and anything else you want visitors to know.
It should also conclude with a bold call to action.
Google My Business
Consider your Google My Business page to be a “mini-website” that provides a quick overview of your business.
Make sure you fill out all of the sections correctly.
Verification: Get your page successfully by following the instructions accordingly.
A checkmark and the word “verified” should appear next to the name of your practice.
Categories: In addition to a chiropractor, you can offer sports massage therapy or reflexology if you provide these services.
You may include at least three to five categories if you want.
NAP data consistent (Name, Address, Phone Number): You need to make sure that your business name, address, and phone number are identical and accurate across all web references.
You may also set yourself apart from the competition by choosing a local phone number rather than an 800 number.
Images: This may not be widely known, but photos can significantly boost interaction.
That said, consider adding photos of your office and your staff. Ideally, the size should be 10KB and 5 MB and the minimum resolution is 720px x 720px.
Write Educational and Compelling Content
When creating material for your blog post, make sure it can entice and educate your readers and might give good online reviews.
Begin by addressing some of their concerns.
For example, certain of your visitors might be asking what they can do if their neck hurts or how to relieve back discomfort.
Other interesting content ideas you can look into include:
• Nutritional and lifestyle advice
• What they can expect from chiropractic sessions
• Strengthening and stretching exercises
• Simple tips and exercises for chiropractic patients
• Common chiropractic techniques and therapies
• Trending and breakthrough chiropractic therapies
The more interesting, informative, and inspiring your material is, the more likely it will rank well in search engines.
Also, if you provide content your visitors find beneficial, the more they will trust your practice and see you as a reliable source for quality chiropractic care.
Track Your Results
You’ll want to track your performance so you can see whether your SEO campaign is effective.
It is also vital so you will know if there’s anything in your SEO efforts that needs tweaking.
Three of the core metrics you need to track include:
Traffic: Google Analytics is a great tool for tracking the number of people that visit your website.
You can also see there the overall traffic reports and see which of your pages are drawing the most traffic.
Check your reports at least once a month to look for any patterns or trends.
Conversions: The goal of the conversion is to get visitors to take a certain activity.
You may also use Google Analytics to keep track of phone and internet conversions.
You’ll be able to see which pages have the best and worst conversion rates.
Ranking: If a page isn’t ranking well, Google Search Console (formerly known as Google Webmaster Tools) is a useful tool.
This is a free program that your webmaster can install.
If you want to have greater insight into your rankings, you can opt for a paid tool to gain access to more essential information. Or hire a content marketer for an effective marketing strategy for your SEO ranking.
Chiropractor SEO or Chiropractor SEO is a constantly evolving practice, so don’t be afraid to modify your approach as needed.
While there’s no lack of strong digital marketing efforts or Search Engine Optimization tactics you may use to attract customers, the ones listed above should get you started on the right foot.