Real Estate SEO Keywords Examples for Each Search Intent

The first step in optimizing your real estate website is to determine which keywords are most relevant to your target audience. This can be done by researching the search volumes for relevant terms, and by comparing the competitiveness of those terms. If the term you’re targeting is too general and too competitive, then it will be difficult for you to rank on Google. Ideally, you should focus on long-tail keywords, which include three or fewer keywords. Contact us to learn more about seo phoenix

Long-tail keywords

If you want to maximize your website’s search engine optimization, focus on long-tail real estate SEO keywords. These keywords are found on a wide variety of sites and can help you get more visitors. Those who use these keywords are more likely to research the properties that interest them, use the site as a reference, and ultimately buy.

To find long-tail keywords, try using keyword tools. Not all of them are created equal. Some represent a unique search intent, while others are variations of a popular search term. You can use autocomplete suggestions to find long-tail keywords. You can also use niche forums as a source of keyword ideas.

Long-tail keywords should be three to four words in length. They should also be specific to a product. For example, if you are looking for a Nintendo Switch, a long-tail keyword would be “Nintendo Switch.” In this case, the user probably already has a general idea of what they want to buy and is looking for more information on how to purchase it.

Long-tail real estate SEO keywords should be targeted with user-intent-focused content and quality links. Unlike general keywords, long-tail keywords are less competitive. They also have a higher conversion rate compared to general keywords. This is important because the main goal of a website is to generate clients, and high traffic doesn’t mean anything without conversions.

When researching long-tail real estate SEO keywords, make sure to take the time to find relevant forum threads and posts on the topic. Many social media sites are full of groups that have niches and topics that relate to your niche. By browsing through these posts, you can generate ideas for long-tail keywords.

General words

To maximize your real estate SEO, you need to create high-quality content. The key to getting high search rankings is a balance between quality and quantity. In addition, you need to contribute to relevant real estate sites and directories. Your presence on these sites will increase your brand authority.

A successful real estate SEO campaign will show up higher in the search results when your target audience is searching for an agent. To do this, you must put yourself in the shoes of your prospective customer and make sure your content meets their needs. In addition, you must use relevant content and eye-catching visuals to ensure your listing appears high in Google searches.

To ensure your listing is easily found, choose the right words for each search intent. There are three basic types of search intent: navigational, informational, and transactional. Each one reflects a different intent. For example, if a person is looking for a home, they will enter a phrase such as “house for sale.”

The first type of search intent is transactional. In this case, the user is looking for something in particular and is ready to make a purchase. If they are searching for “used cars in Chicago,” they are probably looking to buy a used car in the Chicago area, but want to make sure it is from a reliable used car lot. Other common commercial intent keywords include “top used car lots in Chicago” or “cheapest used cars.”

Cash-motivated sellers

Real estate investors can benefit from a focused marketing strategy focusing on cash-motivated sellers. These people are often motivated by a desire to sell their property as quickly as possible. A well-designed website can help real estate investors find these clients. These motivated sellers are often ready to make a quick sale and will be willing to sell their property for a lower price.

The most effective way to find cash-motivated sellers is to use a multiple-list approach. These sellers often have prices well below comparable properties and are willing to make substantial concessions. Many times, these homes have been on the market for months, and they are extremely motivated. To find these sellers, you must first qualify your leads. You can do this by asking questions, or by creating a Facebook Messenger Bot to target motivated sellers.

Another way to find cash-motivated sellers is to research distressed sellers on the internet. A distressed seller may be trying to sell their property but cannot afford to make the payment. Such sellers may be able to sell their property for less than its market value but may have to put up with some inconvenience. In these cases, real estate investors may consider hiring an SEO agency to provide them with motivated seller leads. However, it is important to note that SEO takes time and many people do not have the time or the inclination to do this.

Another way to find cash-motivated sellers is to find absentee owners who have different mailing addresses from their properties. These absentee owners often do not earn money from their properties, but they do pay their property taxes and would like to sell their property quickly. Some investors purchase lists of motivated sellers from courthouse records. Such lists may include pre-foreclosure and probate records. These lists are usually expensive, but they can help you find motivated sellers.


When researching real estate SEO keywords, it is vital to consider the search intent of users. There are generally 4 types of search intent: informational, navigational, commercial, and transactional. Each of these intents refers to a specific purpose. To help determine which intents your customers are using when searching for real estate, you should first examine the number of searches related to the property you’re selling. Once you’ve determined how many potential buyers are using these terms, you can determine which keywords to target.

When selecting keywords for real estate SEO, it’s imperative to organize and structure the content within keyword groups. This will help you categorize content into specific groups and help Google recognize your listings. Another important strategy is to create landing pages for each keyword group. These pages should provide helpful information for the users of the search.

For example, if your audience is searching for an agent, you should focus on local SEO. That way, your website will appear higher on search results for local search queries. And make sure to include relevant real estate content. This will ensure that you receive more qualified leads. It is estimated that about four out of five home buyers use Google to find a home.

The next step is to focus on building quality backlinks for your website. Backlinks are votes of confidence from other websites and are considered by Google to be a strong signal of trust. If you can build a large number of backlinks, your website can achieve high rankings in local searches. Consider using proven methods of link building such as online press, guest blogging, and having a presence in online real estate directories.


Choosing the best real estate SEO keywords to target can boost your website’s visibility on the web. Make sure you select high-quality content that supports your keywords and phrases. This will help your website appear high on the SERPs and attract new clients. For example, if you offer apartments, you may want to target people who are looking for an apartment. Similarly, if you offer a vacation rental, you might want to target those who are looking for a vacation rental.

To ensure that you’re using the best keywords for your real estate site, you should conduct market research. Use tools like Google Keyword Planner to find relevant keywords. These tools can help you discover which real estate keywords are ranking nationally and locally. This will help you adjust your website’s content accordingly.

The main reason to use real estate SEO keywords is to get found in local search results. This can help you get noticed on the realtor’s website and Zillow. Studies show that 19% of home buyers contact an agent before looking at houses. This makes it imperative to focus on keywords that match this intent to get the most exposure. You can choose from four types of real estate SEO keywords: informational search intent, navigational search intent, and commercial search intent. When targeting the keywords for these types of searches, use long-tail keywords that have less competition.

Long-tail keywords: You can create long-tail keywords by combining multiple key phrases that answer a specific real estate question or need. These keywords usually have low search volume, which means less competition and the chance of getting quality leads.