Local SEO Surge – How to Optimize Google My Business
You might be wondering what Google is looking for in your business listing. Luckily, this article will tell you how to make your listing as relevant to your customers as possible. Structured data, Photos, Reviews, and Message response time are just a few of the many elements that can help your listing rank well and increase traffic to your site. Read on to learn more. Listed below are some of the most common mistakes to avoid.
Structured data
To ensure your online presence is optimized for the search engines, you should make your business’s information structured. Structured data can be in the form of Microdata, RDFa, or JSON-LD. Using one of these formats will increase your visibility in Google search results. By integrating structured data, Google will show your business richer search results based on the information you have provided. You will also be included in paid results and listings on Google maps.
For example, structured data for your Google My Business page should contain relevant information about your apartments. When a user searches for “apartments in Los Angeles”, the website will display the name of the complex, address, and hours of operation. Adding structured data can help Google make these pages more relevant for users and increase the number of clicks they receive. And higher rankings mean more leads for your business. Besides, structured data is also important for local SEO. It helps Google to serve its mission more effectively.
For businesses that want to make use of structured data in the search results, it is important to understand how it can benefit their businesses. Adding structured data to your listing will help your business stand out from the crowd. For example, it will allow you to provide more content, such as FAQs, to your users. It will also allow searchers to navigate your site through different tabs. Furthermore, your business’ structured data will also help you optimize your non-SERP features.
If you don’t have any experience in creating structured data, you can use Google’s structured data markup tool. This tool creates an HTML file that has JSON-LD and Microdata embedded into it. It will provide you with instructions on how to add structured data to articles and other data types. Once you have created the markup, you should publish your markup to Google’s search gallery. However, you can also use the Google Structured Data Markup Helper to make your business’s content structured.
Photos
Adding optimized images to your Google My Business listing can boost your ranking and create brand recognition. The images can be embedded in any web property, including Google listings, Yahoo listings, directory listings, and image image-sharings. Search engines recognize images as relevant to a location and increase click-through and direction requests. This means that you can take advantage of the growing popularity of geotagging in local SEO. To see how photos can improve your rankings, read on.
Reviews
When it comes to local SEO, one of the most important things that you can do for your website is to have lots of good reviews. Those reviews will help you rank higher in local searches. Google values review highly, as they measure your customers’ satisfaction with your business. Reviews are also an important signal to potential customers, so make sure that you have lots of them. There are four key components to building a good number of reviews.
The number of reviews on your Google My Business page depends on the number of listings you have. Generally, you should expect between five and 50 reviews per business. You must respond quickly to reviews, since this may affect your SEO rankings. In fact, according to one study, 89% of consumers are willing to change their opinion after reading the response from a business. That’s important, You must respond since you’ll be appearing in search results for a long time.
While Google uses reviews as part of its algorithm, it’s not the only place that businesses can have reviews. Different platforms allow consumers to leave reviews. Review sites include Feefo, TrustPilot, and Yotpo. You can also place your reviews on Yelp, Foursquare, and Trip Advisor. And don’t forget about Trip Advisor. You’ll see a big increase in local SEO rankings if you have a lot of positive reviews on your listing.
The first step is to make sure that your business is verified. Whether that’s a business owner or an employee, verifying your information is vital for your local SEO strategy. Not only is it free to add, but it can also help improve your business’s chances of ranking in local search results. If your business isn’t verified, you’ll likely be left in the dark. You won’t get a lot of traffic if your site has no reviews.
Message response time
How long does your message response time on Google My Business look like? If you’re like most businesses, you’d rather know what the average is. To get a clear picture of your response time, check out Google My Business insights. Google will post an average response time to your message on your listing. If yours is too long, you can choose to disable messaging. In addition, the information you send to Google is not encrypted, so if someone accidentally sends you the wrong information, the information you send will be redacted.
To get the best possible message response time, you should first ensure that your chatbot can respond within 24 hours. This is because Google has created strict guidelines to prevent bad experiences on its platform. In particular, you should avoid aggressive selling and sending messages repeatedly. These behaviors can get you banned from Google’s platform. By following these guidelines, you can keep your messaging bots happy and meet the response time requirement on Google My Business.
Another important Google My Business messaging best practice is to always display a welcome message. This message will thank the customer for reaching out to you. Be sure to set up a shared inbox and control the permissions of all your chatbots. Keep in mind that 79% of consumers expect a response within 24 hours. If you fail to respond within 24 hours, Google will deactivate your chatbot. If you’re not sure about Google’s policies, read the Google Business Messaging best practices.
Once you’re sure your chatbot is set up, go ahead and publish your posts to Google My Business. After you have verified your profile, you can access “Posts” from the left-hand menu. Make sure you use a 4:3 ratio and remember that a post with more than 300 words will only appear as 60-70 characters on mobile. You can also upload an image if you want to. Then, schedule a time for publication. Then, begin engaging with Google My Business Messages.
Local citations
If you want to increase your organic website traffic, you need to get local citations for your Google My Business page. These local listings can help your business rank better in the search engine results pages (SERPs) by displaying your business information prominently. By getting local citations, you can get more foot traffic, organic website traffic, and more business. Here are some of the most important local citation sites to get listed.
First, use Google to find citation sites that are high quality and provide relevant information. Citation sites usually appear on the first page of search results. It’s important to list your business on location-specific or industry-specific directories, as opposed to general directories. Lastly, build local citations on your website by using a directory submission tool or data aggregator. However, remember that local citations can be confusing.
There are two types of local citations: structured and unstructured. Structured citations are controlled, while unstructured citations are created by people and websites and are more random. While both types provide backlink opportunities, structured citations are better for local SEO. But they may not be as effective as structured ones. If you’re looking for a high ranking on Google, local citations are the way to go.
To improve your visibility on Google, you need to get local citations for Google My Business. Local citations are the other listings of your business. Listed business owners can list their business on review portals, such as Yelp, which are both popular and provide service for their users. Some of these reviews are written by people who have personally visited your business, but they aren’t necessarily true or objective.