Is Online Marketing Legitimate? 

The internet is full of online marketing programs, many of which offer a great deal of valuable information. Unfortunately, they also encourage you to purchase expensive products. Rather than working things out, you will continue to buy product after product until you’re seriously in debt. Sadly, many people don’t make a cent in the process and give up before they’ve made anything. As a result, many people conclude that the internet marketing industry is a scam. 

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Black hat online marketing 

Using black hat methods is a bad idea. Though they can boost your exposure temporarily, the platforms often catch on and penalize you. So you have to choose the right method before launching your website. Below are some black hat tactics to avoid: 


There are many legitimate MLMs out there, but you need to be careful when deciding to join one. While they may appear to be legitimate, some are not, and some people end up losing money. Some illegal pyramid schemes look like legitimate MLM business opportunities. Some of these schemes even sell products and require distributors and recruits to invest money or time. Fortunately, most of these schemes do not fall under the umbrella of “illegal pyramid schemes.” 

Some MLMs hide financial results, making it difficult to see what you’re earning. Some MLMs do not disclose personal earnings, but instead, only share what their team has sold. The “team” is often an entire sales group, with hundreds of people involved. The “millions” figure you hear is typically the company’s value of the product. Even though you may not make a lot of money through MLM, a significant portion of your income likely came from selling products outside of the business. 

Guaranteed rankings 

It’s easy to believe that SEO guarantees can get your website to the top of Google, but this is not the case. Rankings on Google are unpredictable because Google’s algorithms change constantly, and nobody can guarantee them. If they do, they will just show you the fine print, which will cover their blunder in case you get penalized. If you want to be ranked high on Google, you’ll have to do some research yourself. 

There are two kinds of guarantees in SEO: the first is that an SEO agency can promise you a top search engine ranking in a month. The second type of guarantee is based on the fact that the keywords you’re targeting are not competitive. If you have a competitive keyword, you may want to consider a non-competitive one. Moreover, non-competitive keywords tend to have low search volume and not much value. 

Identifying a scam 

If you’re unsure of the legitimacy of an online marketing campaign, look out for red flags. These are usually a sign of an imposter, a fake website that will trick you into providing personal information or even cause a device to be infected. You can identify a fake website by the presence of a logo, a shady company name, or a website address. 

Many fake product scams will make you believe that they’re a legitimate company, but this is simply not true. These scammers create ads or web pages for nonexistent products and then charge you a hefty fee to submit them. Some “professional” marketing agencies will even send your details to irrelevant directories that won’t affect your bottom line at all. Additionally, some low-quality directories may harm your brand. Make sure to ask what directories will be submitted for you, and how valuable this inclusion is to your bottom line.