You know that Google doesn’t like duplicate content in its search results, but that doesn’t mean you should completely avoid it. After all, some duplicate content can actually help with your SEO. Most webmasters know they shouldn’t use duplicate content on their websites, but most don’t know exactly why. Here are three reasons why duplicate content could hurt your rankings.
In the world of content marketing, duplicate content is often frowned upon. Most SEO experts would tell you to avoid it because it’s considered a waste of effort and time. But is that really true? While it’s true that having duplicate content can be a waste of time, it’s also possible that duplicating content can actually be beneficial to your SEO efforts.
Inbound marketing has become the preferred method of bringing qualified leads into an organization. Inbound marketing is designed to encourage prospects to actively seek you out by giving them valuable content to consume that matches their specific needs and interests. Inbound marketing also uses the power of social media to get potential customers talking about you—which, in turn, helps build trust and credibility. But while most people are familiar with the benefits of inbound marketing, they may not be aware that duplicate content can have a negative impact on search engine rankings. This is especially true if you are using keyword stuffing techniques.
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